Responsibilities

• Write and produce content across formats: social captions, email copy, web copy, newsletters, and donor appeals
• Manage promoting our monthly giving program, from soft launch through growth
• Build and execute campaign content calendars, including our two tree sales per year—covering multiple distribution sites, seasonal product lineups, and a full social cadence
• Write restoration-project storytelling tied to active sites like Napier, Thurgood Marshall Middle School, and the French Broad River, including disaster-response content after events like Hurricane Helene
• Coordinate content and messaging with partner organizations, including the Tennessee Environmental Council, Appalachian Watershed Alliance, and Recycle Reinvest
• Develop farmer-facing initiatives like From Creek to Cattle, including partnership messaging and outreach copy
• Build brand infrastructure as needed: name new programs and communities, write email capture copy, maintain a consistent voice across every channel
• Handle organizational comms as they come up—leadership transitions, internal job postings, and other one-off writing needs

Requirements

• Strong writing across multiple formats and tones, from donor appeals to social captions to campaign copy
• Ability to manage a campaign end to end—not just the copy, but the calendar, the logistics (budget, placement, metric tracking) and the timeline
• Comfort working in a small, mission-driven team where the role isn't rigidly defined
• Alignment with an equity-forward approach to environmental work: this isn't decorative language, it's the through line of everything we produce