Responsibilities

• As the creative center of gravity for the connected content system, you will be responsible for championing great ideas from spark to impact, not only identifying the creative potential in unconventional places, but also nurturing it, shaping it, and ensuring it survives the journey from concept to culture.
• See the potential in ideas early, whether they originate from creators, strategists, AI-assisted exploration, social signals, or cross disciplinary collaborators, and amplify them into culturally resonant, brand elevating work.
• Raise the creative bar continuously, modeling the behaviors and instincts that reflect Dentsu Creative’s aspiration to “scale creativity” -- helping teams climb “the mountain” toward work that is more original, more culturally attuned, and more meaningful.
• Push beyond traditional formats and channels, encouraging experimentation, embracing nonlinear storytelling, and championing nontraditional pathways to making (from creator collaborations to AI driven idea exploration).
• Nurture diverse creative talent, creating space for emerging voices, new makers, and unconventional thinkers, cultivating an environment where creativity can come from anyone, anywhere, at any stage of the process.
• Protect bold ideas, guiding them through the system with the right balance of rigor, craft, and advocacy - ensuring they retain their power and clarity as they evolve through production and distribution.
• Model a standard of creative excellence that inspires teams, reassures clients, and strengthens 360i’s reputation as an AI native, culturally fluent creative leader.
• Standing up a connected content system that defines how ideas move from inputs → creation → distribution → optimization across 360i, ensuring it functions as a platform‑agnostic, modular, always‑on content engine.
• Instituting AI-first practices consistent with 360i’s operating principle that AI should augment every stage of creation and iteration.
• Ensuring creators, influencers, AI-generated content, and traditional production methods are equally viable inputs selected based on strategic and performance needs.

Requirements

• 13+ years in creative/content leadership with a track record of shipping platform-native, multi-format systems that drive measurable business impact.
• Command of creator/influencer ecosystems, platform dynamics, and rights/governance frameworks.
• Hands-on fluency in AI-assisted creative workflows across ideation, production, and optimization.
• Strong executive presence with C-suite audiences and ability to articulate complex systems simply.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.