Responsibilities

• Serves as the primary communications and marketing lead for the Upper Arlington Parks & Recreation Department and the Bob Crane Community Center.
• Develops and implements marketing strategies that promote Parks & Recreation programs, special events, facilities, rentals, and community experiences.
• Develops, writes, edits, designs and oversees the production of Parks & Recreation publications and promotional materials including the Activity Guide, brochures, flyers, signage, digital promotions and other marketing collateral in accordance with City brand standards.
• Works closely with Parks & Recreation staff to plan and promote programs, events and initiatives through strategic communications campaigns.
• Provides marketing and communications support for the Bob Crane Community Center, helping to highlight its programs, amenities, events, and role as a multi-generational gathering place for the community.
• Creates compelling visual content to tell the story of Upper Arlington’s parks, programs, facilities and community experiences. This includes producing high-quality photography, video content, reels and short-form digital storytelling designed for social media and digital marketing platforms.
• Regularly captures professional photography and video at Parks & Recreation programs, community events and activities. Operates cameras, lighting and audio equipment and edits content using professional software.
• Produces visually engaging content using tools such as Adobe Creative Suite and Canva, ensuring all graphics and multimedia materials align with City brand standards.
• Leads the development, planning and daily management of social media content for the Upper Arlington Parks & Recreation Department and the Bob Crane Community Center.
• Creates engaging content that highlights programs, events, facilities and community experiences through photos, videos, reels and graphics.
• Develops a strategic social media content calendar and works with Parks & Recreation staff to promote programs and events through coordinated digital campaigns.
• Monitors engagement and analytics to evaluate performance and improve content effectiveness. Ensures all social media activity follows City policies and brand standards.
• Serves as the Public Information Officer for the Parks & Recreation Department and other areas as assigned. Develops and disseminates timely updates on program cancellations, facility closures, weather impacts, or operational changes via appropriate communication channels including social media, website updates, email communications, and news media.
• Responds to inquiries and requests for information from residents, organizations and media outlets. Performs emergency public information activities as needed (including evenings or weekends) as part of the City’s communications response team.
• Works with the Communications team to monitor and enforce brand compliance in the use of City marks, logos and design materials for Parks & Recreation and the Bob Crane Community Center.
• Designs visually engaging marketing materials including digital graphics, signage, flyers, promotional materials, social media graphics, and other branded assets. Ensures all communications materials align with City brand standards and visual identity guidelines.
• Works with the Communications team to maintain a positive and proactive relationship with local and regional media outlets.
• Promotes media coverage of Parks & Recreation programs, special events, initiatives and community stories. Drafts press releases, media advisories and feature stories and coordinates interviews and media opportunities as appropriate. Monitors and records media coverage related to Parks & Recreation.
• Develops and implements marketing campaigns to promote Parks & Recreation programs, special events, facility rentals and services, including the Bob Crane Community Center.
• Assists with advertising strategies across digital platforms, print media and other promotional channels. Tracks marketing performance and evaluates campaign effectiveness. Writes and implements customer feedback surveys to measure program satisfaction and marketing effectiveness.