Responsibilities

• Develop and execute a proactive earned media strategy.
• Identify and pitch stories related to exhibitions, public programs, research, and institutional initiatives.
• Build and maintain relationships with local, regional, national, and international media.
• Draft and distribute press releases, media advisories, and background materials.
• Track media coverage and measure impact
• Establish and monitor key performance indicators (KPIs) related to earned media, executive visibility, and communications impact.
• Analyze media coverage and messaging effectiveness to inform strategic adjustments.
• Draft and distribute press releases, media advisories, and background materials for major initiatives.
• Serve as a primary liaison for media inquiries, coordinating interviews and responses in partnership with the VP and President.
• Prepare executives and staff for media appearances by drafting talking points, briefing documents, and Q&A materials.