Responsibilities

• Translate Brand and Portfolio Strategy into customer-focused commercial programs across On-Premise, Off-Premise, Chains and National Accounts.
• Develop compelling customer presentations, selling stories, program toolkits and sales enablement materials.
• Lead commercialization planning for new products and portfolio initiatives, from customer proposition through launch.
• Develop experiential events, consumer activations and brand experiences from concept through execution, including creative development, vendors, budgets and measurement.
• Partner with Commercial Activation to bring programs to life within priority accounts, hospitality relationships and markets.
• Stay close to consumer, beverage, hospitality, retail and cultural trends, translating emerging behaviors into relevant ideas and commercial opportunities.
• Bring a strong understanding of social media and digital culture to programming, identifying opportunities for experiences and commercial initiatives to generate relevant content and conversation.
• Support annual Commercial Planning, programming calendars and measurement of program performance and ROI.
• Manage agency and creative partners and multiple projects, timelines and budgets simultaneously.
• Work cross-functionally with Brand, Sales, Commercial Activation, Hospitality, Finance and Operations to move ideas from strategy into market.

Requirements

• 5+ years of experience in Commercial, Trade, Shopper, Customer, Experiential or Brand Marketing.
• Beverage alcohol, CPG, hospitality, food & beverage or another consumer-driven industry strongly preferred.
• Experience translating brand strategy and consumer insights into customer-facing programs.
• Strong project management, presentation, storytelling and communication skills.
• Experience managing cross-functional projects, agencies, vendors and budgets.
• Ability to thrive in a fast-moving, entrepreneurial environment with broad ownership.
• Ability to demonstrate Monday Night values.

Preferred

• Collector of tiki mugs
• Late night Anime watcher