Responsibilities

• Serve as a primary point of qualification for marketing-generated commercial leads
• Review and respond to inbound leads from digital campaigns, website inquiries, marketing programs, and other approved lead sources.
• Evaluate leads against established qualification criteria to determine whether they represent legitimate commercial sales opportunities.
• Assign and route qualified leads to the appropriate sales representative or sales channel according to established lead-flow processes.
• Maintain timely and accurate lead statuses, qualification information, notes, and dispositions within Microsoft Dynamics 365.
• Ensure unqualified leads are appropriately categorized and documented for reporting and future marketing consideration.
• Consistently apply established MAL and MQL definitions and escalate unclear or recurring exceptions.
• Proactively identify prospective commercial customers using research and Marketing-approved paid lead-generation sources.
• Research organizations and contacts to identify potential commercial fitness opportunities and appropriate decision-makers.
• Conduct initial outbound phone and email outreach to validate prospect information, assess potential interest, and determine whether the prospect meets established criteria for referral to Sales. The position does not own opportunity development, quoting, negotiation, or closing.

Requirements

• Education: Associate degree in Business, Marketing, Communications, or a related field preferred; equivalent relevant experience will be considered.
• Experience in B2B lead generation, inside sales, customer engagement, business development, or marketing preferred.
• Experience communicating with prospective customers by phone and email preferred.
• Experience working within a CRM system; Microsoft Dynamics 365 experience preferred.
• Experience conducting business or account research and working with prospecting or lead-data platforms is a plus.
• Strong verbal and written communication skills and a professional customer-facing approach.
• Comfort working toward measurable lead-generation and conversion goals.
• Ability to manage a high volume of inbound leads while balancing proactive prospecting responsibilities.
• Strong digital literacy, research skills, attention to detail, and ability to learn new systems and processes quickly.

Preferred

• Associate degree in Business, Marketing, Communications, or a related field preferred; equivalent relevant experience will be considered.
• Experience communicating with prospective customers by phone and email preferred.
• Experience working within a CRM system; Microsoft Dynamics 365 experience preferred.
• Experience conducting business or account research and working with prospecting or lead-data platforms is a plus.

Benefits

• Medical, dental, and vision insurance
• Company-paid life insurance and AD&D coverage
• 401(k) retirement savings plan
• Paid time off (PTO)
• FSA and HSA options
• Employee product discounts, wellness resources, and employee assistance programs