Clatsop Health District Marketing Director at Clatsop Care Center Health District | Astoria, OR

Clatsop Health District Marketing Director

Astoria, OR (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own the community-facing marketing and brand presence for a health district, aligning strategic plan, materials, media relations, and events to drive census growth and staff recruitment.

Strategic Marketing Plan: Own the plan for resident services, census development, and image.
Brand Presence: Build and maintain a cohesive professional presence across channels and materials.
Outreach & Recruitment: Lead staff recruitment via diverse channels and promote community events to shine a standout asset in local networks.

Job Description

Develop, update, and maintain a Strategic Marketing Plan for resident and facility services, census development and image enhancement.
Establish, update, and maintain and communicate a cohesive, professional presence.
Develop and maintain marketing materials (brochures, business cards, handbooks, welcome packets, tour folders, website, newsletters, social media, flyers, apparel, etc.) reflecting Clatsop Care Center Health Districts brand.
Produce in-house marketing materials that serve as both informational and marketing tools (Resident Newsletter, Insider, Employment flyers). May outsource production.
Conduct media relations, establishing and maintaining contacts with local and regional contacts to promote stories and coverage featuring Clatsop Care Center Health District (i.e., newspapers, magazines, websites, social media).
Continue to improve quality and content of online presence (website, social media, etc.) by adding new items, improving scope and focus with intent on attracting new residents and staff, and improving our online presence.
Analyze and update our strengths and what sets us apart from the competition to then promote these assets through marketing materials and personal relationships with the greater community, media, referral sources, potential residents, and families.
Recruit staff through promotion of job opportunities, using a variety of communication platforms (social media, websites, online job boards, flyers, print media, etc.)
Research and implement best marketing practices and latest most effective tools.
Orchestrate and promote special events (i.e., music Concerts, open house, meet & greet, staff events)

Clatsop Care Center Health District

Clatsop Care Center Health District provides a range of services for seniors and others who need specialized care. No other local organization offers the range of services we do, including in-home care, assisted living, short-term and outpatient rehabilitation, long-term care, skilled nursing and memory care.We selectively hire and train our staff, and actively engage them within the care environment. They take pride in providing the highest quality care to our residents and clients, and take ownership for their roles within the organization. We work closely with clients and their families as partners in care, and our staff is regularly recognized for their professionalism and dedication.Clatsop Care Center Health District is a not-for-profit, publicly owned organization. We are able to deliver great value for a very reasonable cost.

Founded in 1978

Astoria, Oregon, USA

23 employees (1 in marketing)

clatsopcare.org