Responsibilities

• - Define and lead a clear, differentiated global brand marketing strategy grounded in consumer insight, cultural relevance, and performance outcomes
• - Ensure consistent brand storytelling across all regions, channels, and touchpoints
• - Partner closely with regional marketing leaders (AMER, EMEA, APAC) to translate global strategy into locally relevant plans
• - Establish clear ways of working, governance, and decision-making frameworks that enable speed, alignment, and accountability across global and regional teams
• - Balance centralized direction with regional empowerment to unlock growth in international markets
• - Build omni-channel marketing strategies and create seamless consumer journeys with DTC and membership at the center of an “always-on”
• - Leverage AI, consumer insights, analytics, and emerging technologies to continuously improve marketing effectiveness and ROI
• - Advance TNF’s digital transformation by embedding data, AI, and performance measurement into global marketing strategies
• - Ensure The North Face continues to lead globally across both performance and lifestyle categories
• - Own the budget management and allocation, Marketing Return on Investment (MROI) effectiveness and efficiency, investment management.

Requirements

• - 10+ years in a senior executive role, leading a global, highly qualified, results-oriented marketing team
• - Bachelor’s degree in a related field; MBA or equivalent preferred
• - Proven success in building and executing global brand strategies that drive measurable growth and brand equity
• - Superior understanding of consumer behavior, with a track record of using those insights to develop differentiated, winning strategies
• - Deep experience partnering with regional teams to scale globally while executing locally
• - Strong understanding of the global apparel, footwear, or related consumer industries
• - Demonstrated ability to lead and adapt through change, transformation, and organizational complexity while maintaining business focus
• - Significant experience in international markets, with the ability to navigate diverse cultures and lead a global team
• Location requirement: Denver, CO

Preferred

• - Balanced global consistency with regional flexibility and autonomy
• - Strong commercial acumen and a deep understanding of how marketing drives business performance
• - Proven ability to influence senior stakeholders and drive alignment across product, merchandising, regional, and commercial teams
• - Uses data and analytics to inform decisions and continuously optimize performance
• - Strong track record of developing senior leaders and building diverse, high-performing teams
• - Creates clarity, accountability, and empowerment across a global organization
• - Ability to build processes, governance, and operating models that enable speed and consistency across global teams
• - Curious, forward-thinking, and comfortable leading through ambiguity and change
• - Champions new ideas, emerging technologies, and test-and-learn approaches

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com   and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.