Responsibilities

• Develops the comprehensive and proactive communications, press and marketing strategy for the NYCPS and works closely with the Chancellor and senior leaders to ensure message alignment across all verticals.
• Serves as a top-level advisor to the Chancellor, and other senior leaders for all communications work; makes recommendations and presentations as needed.
• Serves as a chief liaison to the City Hall communications team and works closely with other City agency comms leaders and external stakeholders.
• Leads and set priorities for and with the Office of Communications including developing and delivering short-term and long-term communication plans and supporting necessary work.
• Drives all aspects of crisis communications and rapid response to breaking news or inquiries for NYCPS central, field, and district offices, as well as schools.
• Develops and implements a digital communications strategy to disseminate accurate information expeditiously to families, press, and other stakeholders and makes strategic recommendations for the expansion of new digital platforms.
• Develops and implements proactive communications strategies for the agency, ensuring that strong positive messaging is conveyed externally to all stakeholders.
• Oversees writing and research assignments, such as speeches, meeting remarks, and op-eds for placement in publications, in a high-pressure, deadline driven environment.
• Develops and drives the agency’s internal and external strategic marketing and branding plan.
• Provides the Chancellor and Senior Leadership with an analysis of performance on communication planning and underperforming campaigns.

Requirements

• Minimum - A Baccalaureate degree from an accredited college or university and ten (10) years of professionally responsible experience in public relations, journalism, advertising, or in other closely related fields; or - A satisfactory equivalent.

Preferred

• A commitment to improving public education and ensuring all students have access to a high-quality school.
• Management experience within a government agency or large, complex organization in a public relations and communications capacity.
• A familiarity with education issues and NYCPS system.
• Experience managing large teams.
• A commitment to equity in communications, so that all families have equal access to information and communications tools.
• A can-do attitude, willingness to work as a team and good sense of humor.
• Ability to work with a variety of situations and people; demonstrated ability to lead teams of people to meet project goals and deadlines, particularly in an environment of uncertainty or ambiguity.
• Understanding of current communication trends as it relates to web technologies and applications, including social networking and media tools.
• Experience creating and managing social media (X, Facebook, Instagram, etc.).