Responsibilities

• Work with Advantech leaders to identify priority partners, products, markets, and growth opportunities.
• Develop annual and quarterly joint marketing plans aligned with Advantech and partner growth objectives.
• Develop and execute integrated channel campaigns designed to generate awareness, leads, pipeline, and revenue such as; product launches, promotions, campaigns, training initiatives, events, and other partner-facing programs.
• Create partner-ready campaign packages including messaging, digital assets, email content, landing-page content, product information, banners, and sales enablement materials.
• Establish KPIs for partner marketing programs and provide regular performance reporting.
• Attend regular partner business reviews highlighting results, opportunities, and recommended next actions.
• Audit partner websites regularly to ensure priority products have accurate and compelling product titles, descriptions, specifications, images, documentation, keywords, and supporting content.
• Serve as a primary marketing point of contact for assigned authorized automation distributors and eCommerce partners.
• Build strong working relationships with leadership, sales, product management, and marketing teams.
• Coordinate with internal stakeholders to ensure partners have timely access to product information, marketing assets, promotions, and sales enablement resources.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 3+ years of experience in channel marketing, partner marketing, distribution marketing, eCommerce, digital marketing, or B2B demand generation.
• Experience working with distributors, resellers, eCommerce partners, or other indirect sales channels a plus.
• Experience in industrial automation, industrial computing, electronics, technology, manufacturing, or B2B technical products strongly preferred.
• Demonstrated ability to build productive relationships with external partners and internal sales teams.
• Strong understanding of digital marketing, eCommerce merchandising, demand generation, trade shows, and campaign execution.
• Comfortable working with marketing analytics and using data to identify opportunities and measure ROI.
• Strong project-management skills with the ability to manage multiple partners, campaigns, and priorities simultaneously.
• Excellent written, verbal, and presentation skills.
• Ability to independently manage programs from strategy through execution and meet established deadlines.

Benefits

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package including medical, dental, vision, long-term disability, paid time off, and life insurance
• Employee Assistance Program (EAP)
• 401(k) with company match
• Education & personal development reimbursement program
• Company events, lunches, and trips
• Optional charitable activities to get to know your colleagues and give back to the community
• Hybrid work from home, in office program
• Referral bonus