Business Manager - Marketing, Messaging & Personalization (MM&P)
New York City, NY (Unknown)
Posted 1 day ago
Job Summary
Own and optimize data driven channel strategies by guiding downstream partners, expanding testing, and measuring incremental marketing impact.
Job Description
Responsibilities
- As a Channel Subject Matter Expert: Develop a comprehensive understanding of and make improvements to our data infrastructure to ensure greater confidence in how we understand delivery and subsequent customer actions
- Influence Downstream Partners: Act as a strategic advisor to downstream LOBs, educating and guiding them on how to accurately interpret performance metrics and understand the long-term, broader impacts of opt-outs.
- Advance Channel Expansion & Testing: Collaborate with LOB analysts to execute an ambitious, value-focused testing agenda. Translate complex experiment outcomes into strategic recommendations that expand channel capabilities and maximize business impact.
- Drive Enterprise Marketing Incrementally: Partner closely with the Enterprise Marketing team to support their campaign agendas, developing robust measurement methodologies to isolate and prove the true incremental lift of marketing across channels.
- Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
- Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
- Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
- Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
- Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
- Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
Requirements
- At least 3 years of professional experience performing analysis
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
- A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
- A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
Preferred
- Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
- 5+ years of experience in analysis
- 2+ years of experience in financial services
- 1+ year of experience in consulting
- 2+ years of experience in people management
Benefits
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/
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Funding
Funding History
- Sep 2025Post IPO Debt • $2.8B
- Jan 2025Post IPO Debt • $1.8B
- May 2023Post IPO Equity • $954M
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Business Manager - Marketing, Messaging & Personalization (MM&P)
Capital One · New York City, NY · Unknown

























