Brand Marketing Associate

Seattle, WA (Unknown)

$55/hr – $59/hrMid LevelContract

Posted 10 days ago

Job Summary

Own the flagship website and e-commerce roadmap with end-to-end product ownership, UAT governance, and analytics, while driving digital launches, migration projects, and optimization across digital shelves and partner ecosystems.

Lead web product strategy and requirements for a major online storefront
Oversee migrations, campaigns, and platform governance
Link commercial goals with analytics and forecasting to guide decisions

Job Description

Responsibilities

50% Core Web & E-Commerce Operations
Digital Product Ownership: Act as the functional owner for the flagship website roadmap and backlog. Write clear project requirements and translate brand strategies into site enhancements.
Website Migration & Strategy: Partner with technical teams to oversee major website migration initiatives, campaign builds, and platform governance.
E-Commerce Portfolio Management: Support the execution and growth of the Amazon Storefront and broader e-commerce ecosystem.
Budgeting & Frameworks: Manage the Product Fixed Marketing Expense (PFME) budget for digital activations and direct evergreen content frameworks.
50% Innovation & Performance Health
Commercialization & Product Launches: Drive the digital launch and executional support for new item pipelines.
Business Analytics & Forecasting: Own consumption analysis, portfolio performance tracking, and support commercial teams on long-range enterprise forecasting.
Digital Shelf Management: Continuously optimize the digital shelf, monitoring ratings, reviews, and content deployment across retail partner environments.
Technical Governance & UAT

Requirements

Digital Product & Website Management: Proven experience owning a website roadmap/backlog, writing technical requirements, managing external development agencies, and navigating modern CMS/UX platforms.
Technical SEO & AI Readiness: Strong foundational knowledge of technical SEO (structured data/schema architecture) coupled with a forward-thinking awareness of modern digital discoverability, including Generative Engine Optimization (GEO) and LLM/AI optimization.
UAT & Web Operations: Hands-on experience bridging business and tech teams by leading UAT, reviewing staging environments, and managing bug triages/tickets.
Business Analytics: Proficiency in Google Analytics (GA4) with the ability to translate traffic, conversion funnels, and engagement metrics into actionable business recommendations.
Stakeholder Management: Exceptional capability to navigate a highly complex, multi-layered corporate stakeholder ecosystem and influence cross-functional teams without direct authority.

Benefits

medical
prescription
dental
vision
AD&D
life insurance offerings
short-term disability
a 401K plan

CELLA

Cella by Randstad Digital is an award-winning leader in consulting, staffing and managed solutions for digital, marketing and creative teams. We help people build meaningful careers and partner with companies to help them win and stay ahead of the competition. Our secret sauce? The Cella Trifecta: Combining our knowledge with your experience to achieve extraordinary results. Our industry experts listen to your problems and guide you to the best solutions – from finding the most in-demand talent to providing consulting services that can transform your organization. We are always ready to step up so you can gain the operational edge. Together, we put passion to work. Cella has earned ClearlyRated's 2025 Best of Staffing for Client and Talent 15-Year Diamond Awards for service excellence.

Founded in 1988

Atlanta, Georgia, USA

952 employees (120 in marketing)

www.cellainc.com