Responsibilities

• Brand Strategy & Planning
• Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities
• Define and evolve brand positioning and architecture
• Own annual brand planning process, including development, cross-functional alignment, briefing, and execution
• Develop clear and effective creative briefs aligned with brand strategy; lead relationships with PR, creative, and social media agencies
• Supplier Relations
• Serve as primary day-to-day contact for supplier partners, including family-owned brands and international producers
• Manage forecasting and order planning in partnership with supply chain and suppliers to ensure consistent product availability
• Monitor inventory levels, depletion trends, and lead times to proactively identify and mitigate supply risks
• Deliver regular performance reporting to suppliers, including sales, distribution, and program effectiveness insights

Requirements

• Bachelor’s degree required; MBA preferred but not required
• Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered
• Superior analytical skills with strong financial/business acumen
• Excellent verbal and written communication/presentation skills
• Ability to work independently with high internal motivation
• Willingness to travel and participate in after-hours brand events
• Strong computer skills are a MUST (Excel, Outlook, Word, PowerPoint)

Preferred

• MBA preferred but not required
• CPG experience with a demonstrated wine interest will be considered
• Experience in brand management with alcohol beverage preferred

Benefits

• Kobrand Corporation offers a competitive salary, performance-based bonus, and a comprehensive benefits package.