Brand Manager, Cosabella

New York City, NY (On-site)

$90K/yr – $110K/yrMid Level4+ years expFull time

Posted 13 days ago

Job Summary

Cosabella marketing lead owns the seasonal calendar and cross channel campaigns, coordinating production, launches, and performance reporting to the VP of Marketing.

  • Manage creative briefs and agency/vendor relationships
  • Align product drops with the marketing calendar across e commerce, wholesale, and PR
  • Track brand health metrics and report insights to leadership

Job Description

Responsibilities

  • Own and manage Cosabella's seasonal marketing calendar and campaign execution across channels
  • Brief and manage creative and content production (photography, video, copy) with agencies and freelancers
  • Coordinate product launches and campaign timing with e-commerce, sales, and PR/influencer teams
  • Track brand health metrics (awareness, sentiment, sell-through by collection) and report performance to the VP of Marketing
  • Ensure brand voice, positioning, and visual identity stay consistent across e-commerce, wholesale, social, and PR
  • Manage day-to-day agency and vendor relationships within the budget set by the VP of Marketing
  • Partner with merchandising and design to align the marketing calendar with product drops and inventory

Requirements

  • 4-6 years in brand marketing or brand management, ideally within apparel, intimates, or adjacent consumer categories
  • Experience executing integrated campaigns across DTC, wholesale, and social channels
  • Strong project management skills; comfortable owning a calendar with many moving parts and dependencies
  • Excellent briefing and creative direction skills; experience managing agencies or freelance creative
  • Data-driven mindset; comfortable tracking and reporting on brand and campaign performance
  • Comfortable operating with autonomy in a lean, newly-integratedbrand environment
Gelmart International / Rafar Group logo

Gelmart International / Rafar Group

3.1 Glassdoor

The Rafar Group, the parent company of Gelmart International, has been a trusted partner in the intimate apparel industry for over 70 years. It works with the world’s largest retailers designing, building, and manufacturing private label and exclusive brands. The company operates three manufacturing facilities in the Philippines under Rafar Manufacturing. In 2016, Rafar Group / Gelmart International co-founded and incubated LIVELY, a direct-to-consumer leisurée brand that was acquired by Wacoal International. Rafar Group also operates FullStride Ventures, an innovation arm focused on sustainable materials including the sugarcupTM, the world's first plant-based bra cup made from sugarcane. Rafar Brands represents the group’s brand division, focused on operating and growing lifestyle brands.

Founded in 1950
New York, New York, USA
78 employees (17 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all Gelmart International / Rafar Group salaries

Marketing Team

Marketing Team Size
11 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~78
Gelmart International / Rafar Group logo

Brand Manager, Cosabella

Gelmart International / Rafar Group · New York City, NY · On-site