Responsibilities

• Create and execute annual marketing plans across retail, digital, social media, PR, and eCommerce.
• Translate consumer insights into sharp brand positioning and creative campaign briefs.
• Manage the marketing budget and tracking performance metrics to ensure a strong return on investment (ROI).
• Own the strategy for festivals, third-party event partnerships, and owned brewery events.
• Establish success metrics and spending priorities for all consumer-facing experiences.
• Partner with Sales teams to build promotional tools, displays, and presentations that respect the 3-tier alcohol distribution system.
• Collaborate with Finance, Production, Innovation, and Taproom teams to launch new projects smoothly.

Requirements

• Bachelor’s degree in Marketing, Business, or Communications (MBA is a plus).
• 4–6 years of progressive brand marketing experience.
• Experience Leading Others / Leading Teams.
• Proven track record in event planning, managing marketing budgets, leading cross-functional projects, and analyzing business metrics.
• Background in the beverage alcohol industry with experience working in the 3-tier system preferred.
• Experience In Hospitality, Taproom, Or Destination Retail Marketing Preferred.
• Experience launching new products or managing creative agencies preferred.

Preferred

• MBA is a plus.

Benefits

• Benefits include paid company holidays, health and dental coverage, generous food and beer perks, paid time off, paid sick time, 401(k) matching and more.