Responsibilities

• Creative Concepting – Translate marketing strategies into big ideas that establish seasonal narratives, launch new product concepts and connect to brand marketing platforms.
• Campaign Development – Lead the development of integrated, multi-channel campaigns that dimensionalize and connect big ideas throughout the funnel.
• Creative Direction – Guide the design, copy, and production process to deliver world-class creative across seasonal storytelling, product launches, and content.
• Campaign Production – Partner with Carhartt production teams to bring ideas to life via lifestyle, in studio, and animation. Lead on-set direction during shoots, ensuring photography, styling and talent execution stay true to the creative vision. Actively lead and participate in all aspects of production from pre-production through post-production, ensuring finalized assets are completed in a timely basis.
• Creative Consultation – Review channel-specific creative executions as needed to ensure consistency across channels.
• Cross-Functional Collaboration – Partner with Marketing, Product, and Channel leads to ensure a deep understanding of seasonal briefs and requirements for multi-channel campaigns.

Requirements

• Bachelor’s degree in advertising or related discipline or equivalent work experience.
• Minimum of 8 years of design and writing in agency or client-side required
• Apparel/Lifestyle/Retail experience preferred
• Ability to provide a portfolio demonstrating expertise in concepting and creating brand-level campaigns, with the ability to strategically layer messaging across the full customer journey. Exceptional presentation skills
• Consumer knowledge and insight
• Ability to work both independently and collaboratively as part of a team
• Advanced communication, organizational and problem-solving skills, thorough attention to detail
• Strong prioritization skills with ability to set and meet deadlines as well as manage resources effectively
• Strong attention to visual detail, ensuring accuracy and consistency in all brand assets
• Agency or client-side experience

Preferred

• Apparel/Lifestyle/Retail experience preferred