Brand Activation Specialist

Las Vegas, NV (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 1 day ago

Job Summary

Own the in-store activation program from planning to execution across partner dispensaries, including events, displays, staff engagement, and reporting, while upholding compliance and policies.

  • Lead scheduling and execution of pop-ups and activations
  • Maintain and refresh branded displays and signage
  • Compile reports on foot traffic, product movement, and feedback

Job Description

Responsibilities

  • Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
  • Engage with customers during activations to drive brand awareness and sell through.
  • Track activation results including foot traffic, product moved, and staff feedback.
  • Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
  • Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
  • Coordinate replacement or repair of damaged display assets.
  • Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
  • Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
  • Distribute updated sell sheets, menus, and product literature as new products launch.
  • Manage swag, giveaway, and display material inventory, including reorder timing and storage.

Requirements

  • High school diploma or general education degree (GED); one to two years of retail merchandising, field marketing, brand ambassador, hospitality, or dispensary sales experience; or equivalent combination of education and experience. Must be 21 years of age or older.
  • Language Skills: Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.
  • Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
  • Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
  • Computer Skills: Proficient in basic computer skills, including email, spreadsheets, and photo documentation on a mobile device.
  • Certificates, Licenses, Registrations: Valid Nevada CCB agent registration card, or ability to obtain one prior to start date. Valid driver license, reliable personal vehicle, and current auto insurance.

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