Responsibilities

• Growth & Market Development: Achieve defined monthly, quarterly, and annual enrollment and referral growth targets
• Execute strategic outreach plans aligned with organizational census and market share goals
• Identify and develop new referral sources across healthcare systems and community organizations
• Analyze referral trends and implement strategies to improve conversion rates and referral quality
• Referral Partner Engagement: Serve as the primary liaison to referral partners including: Physician practices, Hospitals and health systems, Skilled nursing and assisted living facilities, Home health agencies, Veterans Administration, Area Agency on Aging and community-based organizations
• Conduct bilingual presentations, in-services, and educational sessions to increase program awareness
• Provide ongoing education on: PACE program benefits and services, Medicare and Medicaid eligibility guidelines, Clinical and social advantages of community-based care versus institutional settings
• Sales Execution & Pipeline Management: Plan and execute effective sales calls, including: Pre-call planning and research, Relationship development, Needs assessment and solution presentation, Objection handling and closing for referral commitment
• Maintain accurate and timely documentation of all outreach activities in CRM
• Track and report on referral pipeline, activity metrics, and outcomes

Requirements

• Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required
• Fluency in English and Spanish (written and verbal) required
• Valid Florida Driver’s License, current auto insurance, and reliable transportation required
• Completion of Alzheimer’s Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire
• Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position

Preferred

• Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
• Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
• Prior formal sales or marketing training preferred
• Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred

Benefits

• Benefits Begin Day 1
• Mileage reimbursement
• FL Tri County Coverage Area-Charlotte, Collier and Lee