Responsibilities

• Assist in the development and execution of marketing campaigns aligned with therapeutic support system strategies and contribute to internal communications and knowledge-sharing initiatives across the marketing team.
• Conduct market research to identify customer needs, competitive landscape, and emerging trends in hospital furniture and patient mobility solutions.
• Support the creation of marketing materials including product brochures, educational content, digital assets, and sales enablement tools.
• Support product life cycle management activities by assisting in launch planning, portfolio optimization, and end-of-life strategies for therapeutic support systems.
• Monitor digital channels and social media platforms to ensure consistent messaging and engagement.
• Collaborate with cross-functional teams including sales, clinical, and product management to align marketing efforts with commercial goals.
• Help track and analyze campaign performance using KPIs and marketing analytics tools as well as coordinate logistics and support for marketing events, webinars, and trade shows.
• Maintain marketing databases and assist in CRM-related activities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Internship or project experience in campaign development, market research, or digital marketing is a plus.
• Any work experience in marketing is a plus, preferably in healthcare, medical devices, or capital equipment sectors.
• Strong written and verbal communication skills.
• Basic understanding of marketing principles and digital platforms.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Collaborative mindset with a willingness to learn and contribute.
• Proficiency in Microsoft Office and familiarity with marketing tools (e.g., CMS, CRM, analytics platforms).

Benefits

• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles.
• Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.
• Join us and enjoy the competitive compensation and benefits we offer to our employees.
• For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter