Associate Director, Social Strategy

New York, USA (On-site)

$107K/yr – $171K/yrMid Level7+ years expFull time

Posted 3 months ago

Job Summary

Drive culturally informed social strategy and playbooks for brands, leading cross‑functional teams and mentorship to deliver standout campaigns.

  • Own the development of social playbooks and integrated strategies that drive engagement and measurable results.
  • Must-have: Strong track record turning social insight into campaign execution across organic, paid, and influencer channels.
  • Standout: Mentors junior team and collaborates with creative, influencer, and analytics partners.

Job Description

Responsibilities

  • Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always-on and campaign environments.
  • Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance.
  • Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results.
  • Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work.
  • Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high-visibility projects.
  • Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow.
  • Providing mentorship and guidance to junior team members, helping to elevate the team’s overall strategic output.

Requirements

  • 6–8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, and campaign leadership.
  • Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
  • A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
  • Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what’s next.
  • Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
  • Expertise in both organic and paid social, including influencer strategy and measurement.
  • Ability to distill data and insights into actionable strategic recommendations.
  • Exceptional client management skills—adept at navigating complex organizations and building trust.
  • Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
  • A collaborative, solutions-oriented mindset and a passion for mentoring others.

    Benefits

    • medical coverage
    • dental
    • vision
    • disability
    • 401K
    • parantal and family care leave
    • family forming assistance
    • tuition reimbursement
    • flexible time off
    Digitas North America logo

    Digitas North America

    3.9 Glassdoor

    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

    Founded in 1980
    Boston, Massachusetts, US
    2.8K employees (892 in marketing)
    74% recommend to a friend
    82% CEO approval

    Salaries

    Posted range

    $107K/yr – $171K/yr

    Taken straight from the job posting.

    See all Digitas North America salaries

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    Associate Director, Social Strategy

    Digitas North America · New York, USA · On-site