Responsibilities

• - Own the NBA Experiences marketing strategy , establishing annual priorities, campaign strategies, channel plans, and measurable objectives aligned with business and revenue goals.
• - Lead integrated go-to-market strategies for NBA tentpole events, global games, and priority experiences, from strategic planning and positioning through launch, optimization, and post-campaign analysis.
• - Serve as a marketing partner to the NBA , building trusted relationships and leading strategic conversations around campaign planning, brand alignment, creative development, asset approvals, performance, and future opportunities.
• - Drive cross-functional marketing leadership , partnering closely with Sales, Partnerships, Product, Creative, Content, Paid Media, and Operations to ensure campaigns are strategically aligned and executed seamlessly.
• - Lead the development and evolution of the NBA /WNBA Experiences brand , ensuring consistent positioning, storytelling, and customer experience across all touchpoints and markets.
• - Oversee campaign performance and optimization , using data and customer insights—including site performance, conversion, customer acquisition cost, lifetime value, leads, and revenue—to identify opportunities and improve marketing effectiveness.
• - Develop audience and market strategies that increase awareness, engagement, lead generation, and conversion across key customer segments and priority markets.
• - Identify and activate new marketing opportunities , partnerships, channels, and innovative programs that expand the reach and commercial impact.
• - Support with large-scale marketing presentations and strategic business materials , partnering with Creative and internal stakeholders to develop compelling, insight-driven presentations for leadership and partners.
• - Provide regular performance reporting and strategic recommendations to Quint leadership and NBA stakeholders, translating data into clear business insights and actionable next steps.

Requirements

• 7+ years of experience in marketing, with demonstrated experience leading integrated marketing strategies and campaigns.
• Experience in sports, entertainment, hospitality, experiential marketing, or a related industry; knowledge of the NBA, its events, and fan culture strongly preferred.
• Proven ability to develop and execute marketing strategies tied to measurable business and revenue objectives .
• Strong understanding of digital performance marketing, CRM, content, social, paid media, customer acquisition, and integrated campaign strategy.
• Experience managing complex partner relationships and working directly with senior stakeholders.
• Strong understanding of digital platforms, ad technology, marketing automation, content management systems, analytics platforms, and digital sales environments.
• Demonstrated experience using data and insights to inform strategy, optimize performance, and drive business results.
• Experience leading cross-functional teams and managing multiple priorities in a fast-paced environment .