Responsibilities

• This is an onsite role.
• The Associate Director of Marketing works directly with the Director of Sales & Marketing to collaborate with the resort department heads and team members to manage all the resort marketing programs, strategies, budget, and agencies. Work closely with the Director of Revenue Management to increase revenue streams associated with the resort and outlets to include restaurants, spas, the spa, meetings, events and weddings with a commercial strategy mindset. The Marketing Coordinator will report to the Associate Director of Marketing to assist on marketing initiatives with being mentored in their role.
• Manage hourly marketing colleague through scheduling, payroll, training, coaching, evaluating and hiring.
• Develop and implement annual and ongoing marketing and media plans, staying within budget, for the resort, meetings, events, weddings, spa, and restaurants.
• Run monthly meetings with departments to gain insights into their marketing needs to facilitate agencies, and internally to set expectations of deadlines and goals.
• Update the monthly marketing presentation for owner meetings and join calls to review results.
• Work directly with Hyatt Field Marketing on digital marketing initiatives for the resort and outlets to implement with the digital agency.
• Manage the social media and public relation agencies.
• Plan and place all advertising with agencies assistance.
• Assist in the creation and management of all spas, restaurant, and resort marketing materials, collateral development and advertising based on department requests.

Requirements

• Bachelor’s degree with an emphasis in marketing, business and/or communications preferred.
• Five years of marketing work experience; preferably in hospitality.
• Minimum of 2 years leadership experience required.
• Proficient knowledge of print and digital production.
• Proficient knowledge of social media marketing.
• Proficient knowledge of digital marketing including SEO, paid advertising, and AI optimization for Large Language Models (LLMs).
• Understanding fundamentals of marketing to leisure guests, meeting planners, and weddings.
• Commercial Strategy – understanding numbers, ROI and reporting. Strong analytical skills.
• High degree of organization, attention to details and level of professional conduct. Self-starter, comfortable in communicating across disciplines, owners, and agencies.
• Requires excellent communication skills, both verbal and written.

Preferred

• Creative and graphic skills, desirable.

Benefits

• Opportunities to work around the world with Hyatt Hotels and Resorts
• Discounted & Complimentary Hotel Room Nights
• Enjoy free employee meals in our employee dining hall
• Free covered parking
• Medical Dental and Vision Insurance (Full-time colleagues)
• Retirement savings plan
• Excellent training and professional development
• Tuition/Wellness reimbursement, up to $1,000 a year!
• Employee Stock Purchase plan
• Discounts at various retailers - Apple, AT&T, Verizon, Headspace and many more