Responsibilities

• Strategic Plan Translation: Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team, ensuring customer journeys are engineered to deliver BU outcomes.
• Audience & Persona Consultation: Act as the primary consultant for the Insights team on buyer profiles and influencers, providing the practice-specific logic required for build-out of segments.
• Practice Development Roadmap: Direct the strategy for practice-building initiatives, ensuring "Always Ready" materials and sales touchpoints reflect current market trends and buyer behavior.
• Cross-Functional Liaison: Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps and channel strategies.
• Personalization Logic Strategy: Define the triggers and content requirements for practice-level personalization, ensuring the "right message" is delivered to the practice’s target buyers.
• Budget & Sponsorship Stewardship: Oversee the BU-specific marketing budget, providing strategic recommendations on the ROI of sponsorships and practice-level spend.
• High-Stakes Narrative Leadership: Lead the strategy and narrative development for the BU’s most complex and high-stakes pitches and proposals in collaboration with the Client Development and Pursuits & Proposal’s team.
• Optimization Consultation: Collaborate with Insights & Optimization to interpret dashboard data and proactively recommend strategic shifts in the marketing plan.
• People Leader:
• Serve as direct supervisor and mentor to direct reports

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 8+ years of applicable experience in the field (e.g., marketing or business development), with 4+ years management experience (some at the senior level preferred)
• Prior professional services industry experience and/or B2B marketing experience
• Bachelor’s Degree

Preferred

• Prior legal industry experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.