Associate Director, International ICEX Content Excellence Strategy Lead

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior Level8+ years expFull time

Posted 12 days ago

Job Summary

Own and optimize the International Content Excellence Framework and end-to-end content lifecycle, aligning brand strategy with regulatory standards across multiple regions.

  • Drives cross-functional content quality benchmarks and performance metrics.
  • Partners with affiliates to implement new content tools and processes.

Job Description

Responsibilities

  • Manage and maintain the International Content Excellence Framework to meet business and regulatory standards.
  • Oversee and optimize the content lifecycle processes: strategic planning, content creation, smart review, rapid field execution, and maintenance.
  • Champion best-in-class content development and alignment with evolving Brand Stories and business priorities.
  • Influence the design, pilot, and adoption of new content tools and technologies; drive their implementation in partnership with the Content Ecosystem Lead, Areas and Affiliates, for maximum impact.
  • Guide cross-functional teams, including Therapeutic Area and Affiliate partners, on strategic content creation, localization, and excellence.
  • Set and enforce measurable content quality benchmarks, review standards, and performance criteria organization-wide.
  • Define, track, analyze, and report on content performance metrics; use insights to continuously improve processes and outcomes.
  • Serve as the primary point of contact for key cross-team dependencies spanning Areas, Affiliates and International Marketing.
  • In partnership with brand teams, identify process gaps and recommend solutions

Requirements

  • Bachelor’s degree required in Marketing, Communications, Business, Digital Media, Life Sciences, Pharmacy, or a related field.
  • Advanced degree preferred, such as an MBA, MSc, PharmD, or other relevant graduate qualification.
  • Additional training or certification in brand marketing, digital marketing, brand strategy, project management, or content strategy is a plus.
  • 8+ years of relevant experience in brand marketing, content strategy, content operations, campaign development, digital marketing, or process optimization, preferably in a pharmaceutical or healthcare environment.
  • Demonstrated experience supporting or leading cross-functional, multi-country, or multi-Therapeutic Area brand initiatives.
  • Proven track record of translating brand strategy into high-quality content and improving content workflows, quality standards, and operational efficiency in complex, regulated environments.
  • Experience working with content management systems, marketing automation tools, analytics platforms, and digital channels.
  • Strong experience partnering with internal stakeholders across Brand, Medical, Legal, Regulatory, Compliance, and Affiliate teams.
  • Experience coaching or enabling content marketing leads, brand teams or affiliate partners to apply content standards improve content planning and strengthen execution quality.

Preferred

  • Additional training or certification in brand marketing, digital marketing, brand strategy, project management, or content strategy is a plus.

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
AbbVie logo

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Salaries

Posted range

$142K/yr – $269K/yr

Taken straight from the job posting.

See all AbbVie salaries

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

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