Associate Director, International ICEX Content Excellence Strategy Lead
Illinois, USA (On-site)
Posted 12 days ago
Job Summary
Own and optimize the International Content Excellence Framework and end-to-end content lifecycle, aligning brand strategy with regulatory standards across multiple regions.
- Drives cross-functional content quality benchmarks and performance metrics.
- Partners with affiliates to implement new content tools and processes.
Job Description
Responsibilities
- Manage and maintain the International Content Excellence Framework to meet business and regulatory standards.
- Oversee and optimize the content lifecycle processes: strategic planning, content creation, smart review, rapid field execution, and maintenance.
- Champion best-in-class content development and alignment with evolving Brand Stories and business priorities.
- Influence the design, pilot, and adoption of new content tools and technologies; drive their implementation in partnership with the Content Ecosystem Lead, Areas and Affiliates, for maximum impact.
- Guide cross-functional teams, including Therapeutic Area and Affiliate partners, on strategic content creation, localization, and excellence.
- Set and enforce measurable content quality benchmarks, review standards, and performance criteria organization-wide.
- Define, track, analyze, and report on content performance metrics; use insights to continuously improve processes and outcomes.
- Serve as the primary point of contact for key cross-team dependencies spanning Areas, Affiliates and International Marketing.
- In partnership with brand teams, identify process gaps and recommend solutions
Requirements
- Bachelor’s degree required in Marketing, Communications, Business, Digital Media, Life Sciences, Pharmacy, or a related field.
- Advanced degree preferred, such as an MBA, MSc, PharmD, or other relevant graduate qualification.
- Additional training or certification in brand marketing, digital marketing, brand strategy, project management, or content strategy is a plus.
- 8+ years of relevant experience in brand marketing, content strategy, content operations, campaign development, digital marketing, or process optimization, preferably in a pharmaceutical or healthcare environment.
- Demonstrated experience supporting or leading cross-functional, multi-country, or multi-Therapeutic Area brand initiatives.
- Proven track record of translating brand strategy into high-quality content and improving content workflows, quality standards, and operational efficiency in complex, regulated environments.
- Experience working with content management systems, marketing automation tools, analytics platforms, and digital channels.
- Strong experience partnering with internal stakeholders across Brand, Medical, Legal, Regulatory, Compliance, and Affiliate teams.
- Experience coaching or enabling content marketing leads, brand teams or affiliate partners to apply content standards improve content planning and strengthen execution quality.
Preferred
- Additional training or certification in brand marketing, digital marketing, brand strategy, project management, or content strategy is a plus.
Benefits
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.
Salaries
Posted range
$142K/yr – $269K/yr
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Funding History
- Feb 2026Post IPO Debt • $8B
- Feb 2024Post IPO Debt • $15B
- Mar 2023Post IPO Equity • $250K
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Associate Director, International ICEX Content Excellence Strategy Lead
AbbVie · Illinois, USA · On-site












































