Responsibilities

• Apply West Elm’s voice, tone and editorial standards consistently across all work, working in partnership with Senior Manager, Copy
• Tailor messaging appropriately by audience, placement and channel while maintaining a cohesive brand experience.
• Self-edit all work for clarity, grammar, product accuracy and consistency before stakeholder review.
• Flag inconsistencies in messaging, product information, or customer experience.
• Develop compelling copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
• Own day-to-day copy development for West Elm Kids across all assigned marketing channels.
• Write homepage, landing page, buying guide and evergreen site copy.
• Develop copy supporting seasonal campaigns, collaborations and product launches across customer touchpoints.
• Translate product information, creative briefs, and campaign materials into engaging customer-facing storytelling.
• Apply customer insights and performance learnings to strengthen future messaging.

Requirements

• Bachelor’s degree
• 3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
• Experience working within a project management system or managing copy projects from ideation to execution
• Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
• Strong writing and editing skills
• Ability to adapt voice and messaging across multiple channels and customer touchpoints
• Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
• Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
• Teamwork, project management skills, and creativity are a must
• Possess a creative, positive and flexible attitude

Preferred

• Familiarity with AI writing tools is a plus

Benefits

• A generous discount on all Williams-Sonoma, Inc. brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial, and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program