Associate Brand Manager - Denver, CO
Denver, CO (On-site)
Posted 4 days ago
Job Summary
Own end-to-end product marketing for a portfolio in women’s health, leading strategy, lifecycle management, and cross‑functional initiatives with the sales, medical, and R&D teams.
- Lead cross-functional go-to-market planning and execution
- Drive product lifecycle management through research, training, and collateral
- Collaborate with sales, clinical education, and R&D to enable launches and ongoing performance
Job Description
Responsibilities
- Strategic Planning & Execution: Ideate, communicate, and execute measurable strategies and tactics to drive consistent and profitable growth.
- Performance Analysis: Analyze and provide insights on ongoing brand performance, communicating opportunities and gaps to peers and management.
- Collaboration: Drive the execution of strategic objectives through collaboration with the sales organization and other key stakeholders.
- Forecasting: Forecast future performance for Supply & Demand Planning to maintain appropriate inventory levels.
- Quality Assurance: Monitor product complaints and collaborate with Tech Support, R&D, and Quality to ensure compliance and quality.
- Marketing Strategy: Develop, communicate, and implement creative marketing strategies across core functional areas (sales, physician, clinical, medical education).
- Market Research: Assess market information needs and implement market research projects to develop or monitor strategies.
- Product Lifecycle Management: Own the entire product life cycle from creation to utilization, working cross-functionally to maximize efficiencies.
- Sales Support: Contribute to the organization and execution of sales meetings, including development, planning, budget tracking, and implementation of strategy and messaging.
- Product Launch: Drive marketing initiatives around the development, launch, and sale of new products, ensuring launch excellence.
Requirements
- Experience: Minimum 1-3 years in Healthcare Product Management or 3-5 years in healthcare sales or equivalent work experience.
- Education: Bachelor’s degree in Marketing, Business, Medicine, or a related field.
- Skills: Proven marketing plan execution, healthcare and/or medical device experience, ability to travel (~50%), strong problem-solving capabilities, confident engagement with HCPs, experience in driving marketing campaigns, strong business acumen, excellent communication and presentation skills, and proficiency in MS Office (Word, Excel, PowerPoint).
- Travel Requirements: Support Surgical New Hire Training in Marlborough, MA (4-day commitment based on training cycles).
- - Attend the Mid-year Meeting, National Sales Meeting, and various tradeshows and events.
Benefits
- Inclusive of medical and dental insurance, 401(k) plan, vacation, sick leave, holidays, parental leave, and many more.
We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes. To view our community guidelines, visit: www.hologic.com/social-media
Salaries
Posted range
$81K/yr – $126K/yr
Taken straight from the job posting.
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Funding
Funding History
- Oct 2025Private Equity
- Jul 2025Post IPO Debt • $2.4B
- Nov 2010Post IPO Equity • $450M
























