Responsibilities

• paid social digital media investment for a select portfolio of Luxury Division brands
• work with brand marketing, digital, and media teams to form the overall brand communication strategy across paid social
• build media plans and develop partner strategies; leading execution for paid social
• use available partner tools to provide expert-level analysis & optimization of bidding objectives, target audiences, ad formats and creative
• ROI measurement and design of experiment; assess media performance across partners and initiatives and communicate trends, share insights across the division on consumer engagement, media effectiveness-efficiency and online/offline purchase behavior
• bridge gap between data science and business insights; working with large data sets; design experiments and draw actionable conclusions of statistical significance; communicate digital media concepts to audiences with a wide variation in digital experience
• be an active extended team member of brand marketing & eCommerce teams, with shared P&L accountability
• Strategy – 20% (reviewing digital media best practices, targeting, effectiveness, frequency, creative across social platforms for multiple brands)
• Media Planning – paid social media mix monitoring & strategy, including budget validation by brand - 15%
• Tactical Execution & Support – 30%

Requirements

• 2-5 years of experience in managing digital media for high volume business-to-consumer CPG, eCommerce business
• Must have hands-on experience with Social Media advertising platforms (Meta required; TikTok, Snapchat, and Pinterest a plus) – Audience Insights, campaign planning, analysis and optimization, custom audiences
• Must have knowledge of web analytics platforms – especially Google Analytics
• Must have advanced excel skills, comfortable with pivot tables, formulas, modeling, forecasting, budget management and quickly manipulating large data sets
• Strong knowledge of current digital media trends, strategies, and techniques
• Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving
• Ability to identify, scope and implement digital media campaigns while meeting ROI goals
• Familiar with executive level reporting and communication. Able to clearly communicate digital media concepts to an audience with a wide variation in digital experience
• Proficiency in digital media KPIs, tracking and online analytics a must. Experience in both digital creative development and digital marketing across multiple channels and platforms a plus
• Strong interest in driving results and innovation from eCommerce & digital marketing initiatives

Preferred

• TikTok, Snapchat, Pinterest experience a plus
• Experience in digital creative development and digital marketing across multiple channels a plus

Benefits

• Medical, Dental, Vision, 401K, Pension Plan
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs