Responsibilities

• Lead video strategy and production for pod-aligned marketing initiatives, including creative concepting, storyboarding, scripting support, filming/remote capture coordination/execution, editing, motion graphics, audio design, captioning, versioning, and final delivery for all digital channels, while upholding standards for quality, storytelling, brand alignment, accessibility and channel fit.
• Partner directly with Lines of Business, Campaign Leads, Creative Directors and Channel/Channel-adjacent teams to interpret business objectives and campaign priorities into strategic video content recommendations, aligning on approach through regular collaboration and translating requests and ideas into channel-optimized video deliverables.
• Travel as needed to plan and execute on-location video capture , independently conducting filming sessions with minimal to no oversight by setting up and operating content capture equipment (e.g., camera, audio, lighting), directing basic on-site production logistics, and ensuring footage is captured to meet defined business objectives and channel requirements.
• Shape campaign conceptualization through partnership with broader creative team, developing channel ‑ informed video concepts aligned to campaign objectives, messaging, and brand standards, translating partner inputs and performance learnings into clear creative direction. Present concepts to stakeholders with clarity and confidence.
• Optimize videos for continuous improvement by incorporating engagement feedback and performance learnings from partners (e.g., paid social, website analytics) to refine creative structure, pacing, formats, and cutdowns, and to inform testing and future recommendations.
• Improve scalable production and creative capabilities through emerging technology and repeatable templates , including AI-enabled voiceover and scripting tools and Adobe ecosystem capabilities (e.g., Adobe Firefly, Adobe Express) to accelerate timelines, improve consistency, and reduce external vendor dependency.

Requirements

• 5+ years of experience in video production, post-production, or video storytelling roles supporting digital marketing, brand, or communications objectives.
• Portfolio demonstrating end-to-end digital video storytelling across channels (e.g., web, social, email), including examples of concept development, on-location or remote capture, editing/post-production, and optimized cutdowns/versions aligned to campaign objectives and channel requirements.
• Demonstrated experience producing and delivering performance-optimized video content across channels, including ownership from intake/brief through final delivery.
• Demonstrated proficiency with industry-standard video editing and motion graphics tools (e.g., Adobe Premiere Pro, After Effects) including post-production tools and workflows that incorporate audio enhancement and captioning.
• Demonstrated experience partnering with broader teams to translate objectives into strategic, channel-optimized video deliverables.
• Demonstrated ability to conduct on-location filming with minimal oversight, including operation of content capture equipment (camera, audio, lighting) and basic on-site production logistics.

Preferred

• Experience collaborating with a broader creative team to support campaign conceptualization, aligning video concepts to campaign messaging, visuals, and brand standards.
• Experience applying performance insights (e.g., paid social and website analytics) to optimize video formats, cutdowns, pacing, and creative approach for continuous improvement.
• Experience coaching and enabling teammates on tools, workflows, and best practices.
• Experience operationalizing scalable production through AI-enabled tooling and repeatable templates to improve turnaround time, consistency, and efficiency.
• Proficiency in operational platforms and production workflow systems (e.g., Workfront)