Responsibilities

• Create and execute comprehensive communication plans that engage various SFS audiences.
• Write, edit, and coordinate mailings/e-mails/mass texts for multiplatform outreach to prospective and current students, inclusive of drip campaigns, event invitations, and automated follow-up.
• Manage communication calendar and flow, which includes building and monitoring all campaigns across platforms.
• Stay informed about trends and best practices inside higher education as well as macro trends with impacts on education.
• Align communication strategies with SFS goals and the broader institutional mission to ensure cohesive messaging.
• Analyze communication effectiveness through metrics and feedback, making data-driven adjustments to improve engagement and reach.
• Work in collaboration with SFS colleagues to edit, update, and improve website.
• Oversees SFS social media channels.
• Collaborates with Enrollment Management and the Marketing and Communications (MarCom) team on print publications.
• Ensures that all digital content aligns with the SFS mission and Admissions cycle.