Responsibilities

• This individual is expected to possess a demonstrated track record of success in leadership roles requiring delivery of multiple tasks and balancing multiple priorities.
• The ability to build and maintain relationships with a wide array of people, junior and senior staff, and both internal and external customers will also be key.
• The Assistant Director is expected to be a spokesperson for the DLBA, fully knowledgeable of all DLBA programs, policies, and activities.
• Public Relations: Serve as the central point of contact for reporters and media outlets to ensure a coordinated response on all DLBA-related issues is accessible and timely. Actively cultivate, build, and maintain relationships with reporters and newsrooms covering the Detroit market and submit DLBA stories for coverage. Strategize positive ways to engage the media to provide proactive coverage of events hosted by the DLBA. Work closely with DLBA leadership and staff to ensure that coordinated media responses and appearances are delivered in a timely. Craft the narrative to present to local and national media outlets showcasing the work and economic impact of the organization.
• Marketing, Advertising And Brand Strategy: Lead the organization's integrated marketing and advertising strategy to increase public awareness, strengthen brand positioning, and support organizational priorities across multiple platforms.
• Develop and oversee multi-channel marketing campaigns, paid advertising initiatives, television and radio commercials, digital advertising, print collateral, email marketing, and promotional materials to educate residents and increase participation in DLBA programs and services.
• Identify new marketing opportunities, develop innovative campaigns, and leverage data, market research, and community insights to maximize audience engagement, improve campaign performance, and increase program participation. Ensure brand consistency across all communications and marketing efforts while continuously evolving the organization's visual identity and messaging strategy.
• Digital Communications And Social Media: Provide strategic leadership for the organization's digital communications and social media presence to enhance brand awareness, engage target audiences, support organizational goals, and drive measurable results.
• Oversee content strategy, creative development, editorial planning, publishing, community management, analytics, and performance reporting across all social media and digital platforms. Lead the creation of engaging multimedia content including photography, video, livestreams and digital storytelling initiatives while ensuring messaging aligns with organizational priorities.
• Monitor emerging digital trends, platform changes, and audience insights to continuously improve engagement and expand the organization's digital reach.

Requirements

• Bachelor’s degree in journalism, communications, public relations, marketing or a related field.
• Board overview: 7+ years’ experience; background in Detroit media market required.
• Ability to work under tight time pressures, prioritize workflow, problemsolve and react quickly to changing business needs and demands, all in a fast-paced and high-growth business environment.
• Outstanding verbal and written skills, as well as public speaking ability.
• Ability to respond effectively to the most sensitive inquiries or complaints both in writing and orally.
• Experience developing successful social media campaigns and content.
• Demonstrated ability to oversee and collaborate effectively with staff and motivate multiple teams to deliver high-quality results.
• Ability to interpret complex concepts covering the wide variety of programming performed by the DLBA
• Outstanding leadership and organizational abilities.
• Experience supervising teams and fostering professional development.

Preferred

• Detroit resident or a Detroit background with a deep knowledge of community needs.
• Familiar with Detroit government and communities.
• Experience in government, community development, real estate, finance, or land use planning.
• Experience with not-for-profit or governmental program design, management systems, fund development, and community change strategies.