Responsibilities

• Own and continuously evolve digital shelf content strategy across key brands within the portfolio, building on the existing content foundation and optimizing for stronger engagement and conversion
• Develop scalable, repeatable content standards, frameworks, and templates that can be applied consistently across the company’s brands, enabling both content quality and content development to scale as the portfolio grows
• Research emerging digital shelf, search, and content best practices, including retailer requirements, enhanced-content trends, SEO/AEO, and AI-driven search behavior, and translate findings into actionable updates to the content strategy
• Design and manage a hypothesis-driven A/B testing and experimentation roadmap, leveraging Amazon functionality and expanding to additional retailers or dedicated testing tools as capabilities mature
• Measure the conversion impact and ROI of content optimizations, building clear reports and recommendations that quantify business impact from test-and-learn initiatives
• Partner with measurement vendors and tools that evaluate content effectiveness and conversion lift, including experimentation platforms, consumer content pre-testing, and predictive content scoring solutions
• Manage relationships with content and creative agencies/vendors, including briefing, reviewing, and ensuring all work meets creative quality standards and aligns to strategy
• Partner with brand teams to ensure digital shelf content is on-brand, compelling, accurate, and aligned to brand priorities and business objectives
• Prioritize content investments and testing initiatives based on projected impact, feasibility, strategic importance, and ROI potential
• Create clear content requirements, standards, and approved assets that support efficient execution across retailers and brands

Requirements

• 2–3 years of related experience in content strategy, brand marketing, eCommerce content, digital shelf, or a related function
• Excellent storytelling, presentation, organizational, and analytical skills required

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• Direct content experience is strongly preferred, including content strategy, copywriting, brand content development, creative development, or demonstrated experience designing scalable content structures and standards across multiple brands or product lines
• Experience designing and running A/B tests or experiments and interpreting conversion data preferred
• Familiarity with content measurement and experimentation tools, such as Amazon Manage Your Experiments, consumer content testing platforms, or predictive content scoring solutions, a plus
• Preferred background in CPG, eCommerce, or omnichannel content
• Strong understanding of digital shelf best practices, SEO/AEO, and content performance measurement preferred

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match