Responsibilities

• The Associate Brand Manager will lead key US Adult Nutrition Healthcare Professional (HCP) marketing programs across brands including Ensure®, Glucerna®, and Juven®. Responsibilities include ownership of HCP materials and inventory management, gratis and coupon strategy and execution, field sales force support, external engagement activities, business analytics, and reporting.
• Lead HCP marketing operations and execution across the US Adult Nutrition portfolio, supporting Outpatient and Institutional sales teams.
• Own HCP materials strategy and lifecycle management, including forecasting, inventory management, expiration monitoring, replenishment planning, and field communication.
• Manage gratis and sampling programs, including volume planning, performance reporting, sales force allocation, HME Sampling Portal oversight, and optimization recommendations.
• Lead coupon strategy and execution, including offer development, annual planning, volume forecasting, budget management, performance tracking, and field communications.
• Develop and maintain HCP performance dashboards and analytics to provide actionable insights and recommendations to Brand, Sales, and Leadership teams.
• Support annual planning processes, RTB development, sales meetings, and ongoing business reviews through project management, timeline ownership, and presentation development.
• Partner with Brand, Sales, Medical, Regulatory, Finance, and external agencies to execute promotional programs and drive business objectives.
• Lead conference and speaker program planning and execution, ensuring alignment with brand strategies and customer engagement goals
• Conduct ad hoc business analyses and develop executive-ready presentations to inform strategic decisions.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
• 2+ years of demonstrated leadership of cross-functional teams
• Strong drive and proven track record of consistent strong results
• Ability to anticipate and mitigate obstacles to drive towards solutions and manage against timelines
• Strategic thinking and ability to set vision and strategy while gaining buy in from all levels of leadership
• Time and project management skills, including the ability to work on multiple projects at the same time
• Strong analytical skills and attention to detail
• An ability to think strategically and develop annual plans and financial commitments
• An understanding of trends and an ability to respond to changing customer and HCP needs

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.