Responsibilities

• Strategic Account Program Design
• Develop and execute 1:1 and 1:few ABM plans for strategic accounts, including account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement.
• Apply judgment to determine the right methods, tactics, and evaluation criteria for complex account programs, and partner closely with sales to ensure targeted and cohesive execution.
• Multi-Channel Program Execution
• Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster.
• Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging.
• Account and Stakeholder Identification
• Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging.
• Content and Messaging Development
• Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account's specific business context and buying-committee makeup.

Requirements

• Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree, including meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs.
• Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized content and campaign development, and multi-channel orchestration.
• A clear point of view on how to measure ABM impact, including how to handle the attribution ambiguity that comes with account-based, multi-touch programs.
• Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals.
• Familiarity with ABM platforms and account intelligence tools, and how they fit into a broader B2B SaaS marketing and sales tech stack.
• Demonstrated ability to work on complex account and pipeline challenges where analysis requires evaluating multiple variables, including account intent, buying-committee dynamics, sales priorities, channel performance, and available resources.

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
• We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.