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Who Gives A Crap

Brand · Retail

4.1

Salaries

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People

Founders

Danny Alexander
Danny Alexander
Co-Founder and Chief of Product & Purpose
LinkedIn
Jehan Ratnatunga
Jehan Ratnatunga
Co-Founder and Director
LinkedIn
B Zelinksky
Chief Executive Officer
LinkedIn

Marketing leadership

Amanda Parker
Amanda Parker
Senior Director, Global Performance Marketing & Media
LinkedIn
Kat Kearney
Kat Kearney
Senior Director, Global Brand Marketing
LinkedIn
Maz Dunic
Maz Dunic
Director of Marketing Analytics
LinkedIn
Christine Melloy
Christine Melloy
Director of Marketing Operations + Planning
LinkedIn
Henrietta Probert
Henrietta Probert
Director of Brand Strategy and Insights
LinkedIn

Hiring contacts

Ellie Smith
VP People & Culture
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +1.4% year over year

Funding

Total funding

$41.7M

Last raise

$41.5M

Series A, 5 years ago

Funding history

Sep 2021

Series A Who Gives A Crap · $41.5M

Jan 2020

Venture Round Who Gives A Crap

Nov 2015

Seed Round Who Gives A Crap · $200K

Audience

Monthly website visitors
1.2M
Month over month+13.6%
Quarter over quarter+16.7%
Top sourceDirect (52.9%)
Ad budget per month$15.7K
Average search rank52.3
Traffic source mix
Direct
52.9%
Search
37.2%
Referral
5.3%
Social
3.3%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

62.6K

12-mo growth

+17.5%

Monthly growth

+2.7%

News

Links

www.whogivesacrap.orgLinkedInCrunchbaseX (Twitter)
Glassdoor