Sonoma State University | Company Profile, Culture & Jobs

Welcome to Sonoma State! Located in the heart of California’s premier wine country and just one hour north of San Francisco, Sonoma State offers the best of both worlds: a close-knit, student-focused campus and access to world-class opportunities. Proudly a part of The California State University system.Discover your path at Sonoma State!

Founded in 1961

Rohnert Park, California, USA

2.2K employees (88 in marketing)

www.sonoma.edu

87% recommend to a friend

64% positive business outlook

People

Founders

Marcus Adéshima Penn, MD, CYT

Managing Director, SSU Center for Restorative Practices

Jessica Way

Managing Director of Entrepreneurial Activities Operations and Administration

Hiring activity

Open marketing jobs over time

6 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$7.9M

Last raise

$7.9M

Grant, 2 years ago

Funding history

Jan 2024

Grant Sonoma State University · $7.9M

Aug 2023

Grant Sonoma State University

Audience

Monthly website visitors

339.8K

Month over month-0.5%

Quarter over quarter+28.7%

Top sourceDirect (57.3%)

Ad budget per month$161.4

Average search rank42.4

Traffic source mix

Direct

57.3%

Search

35.4%

News

Sonoma State University gets new leader after turbulent year of cuts

Nov 21, 2025 • Higher Ed Dive

Sonoma State University enrollment drops by 13% amid massive budget cuts

Nov 20, 2025 • ABC7 San Francisco

Michael Spagna named new Sonoma State president after turbulent year for university

Nov 19, 2025 • The Press Democrat

Links

www.sonoma.edu

Crunchbase

X (Twitter)

Glassdoor

Sonoma State University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1961

Headquarters

Rohnert Park, California

Employees

501-1000

Flat last 12mo

Marketing team

88

4% of company

30 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 0.1%

LinkedIn headcount is mostly flat at 0.1% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Flat headcount last 12 months · More mature

Trend

2023-02-27 -> 2026-05-25

Headcount (12 months)

-0.1%

Last funding round

29 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

339.8K

Month over month-0.5%

Quarter over quarter+28.7%

Top sourceDirect (57.3%)

Traffic source mix

Direct

57.3%

Search

35.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 97.6K organic clicks / 225 paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+4,119

Ad budget per month

$161.4

Average search rank

42.4

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

69.7K

12-mo growth

+3.4%

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result

5 open jobs

Open jobs trend: +4%

Trend

2024-05-01 -> 2026-02-01

Open jobs growth

+4%

Biggest role change

—

Latest open role

Student Success and Career Analyst (Administrative Analyst/Specialist – Non-Exempt), Temporary

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 1.5 years.

Founder or CEO

Saved founder and CEO profiles.

Marcus Adéshima Penn, MD, CYT

Managing Director, SSU Center for Restorative Practices

Jessica Way

Managing Director of Entrepreneurial Activities Operations and Administration

Michael Spagna

President

Marketing team size

Shows saved marketing team size.

88

4% of the company • 30 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Chandra Holte, MBA, SPHR, SHRM-SCP

Associate Vice President for Human Resources

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 88.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.1 / 5

Work-life balance

4 / 5

Culture

3.7 / 5

Diversity & inclusion

3.8 / 5

Recommend to a friend

87%

Positive business outlook

64%

Funding

Shows saved funding data.

Total funding

$7.9M

Last raise

Grant

2 years ago

Funding details

Amount raised

$7.9M

Last round

Grant

Last fundraise

2 years ago

News

Shows saved company news.

Sonoma State University gets new leader after turbulent year of cuts

Nov 21, 2025 • Higher Ed Dive

Sonoma State University enrollment drops by 13% amid massive budget cuts

Nov 20, 2025 • ABC7 San Francisco

Michael Spagna named new Sonoma State president after turbulent year for university

Nov 19, 2025 • The Press Democrat

Marketing leadership

Shows saved marketing leaders.

Casey Kelly

Associate Director of Marketing, Digital Engagement, and Brand Strategy

Kerry Gilbert

Director of Marketing

Loading insights...

Michael Spagna

President

Marketing leadership

Casey Kelly

Associate Director of Marketing, Digital Engagement, and Brand Strategy

Kerry Gilbert

Director of Marketing

Hiring contacts

Chandra Holte, MBA, SPHR, SHRM-SCP

Associate Vice President for Human Resources

Headcount -0.1% year over year

Referral

5%

Social

1.6%

Paid referral

0.5%

LinkedIn followers

Follower count and growth

Total followers

69.7K

12-mo growth

+3.4%

Monthly growth

+0.6%

Salaries

Typical salary range

$5,178 – $7,543

MONTH

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Contribute

Sonoma State University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1961

Headquarters

Rohnert Park, California

Employees

501-1000

Flat last 12mo

Marketing team

88

4% of company

30 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 0.1%

LinkedIn headcount is mostly flat at 0.1% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Flat headcount last 12 months · More mature

Trend

2023-02-27 -> 2026-05-25

Headcount (12 months)

-0.1%

Last funding round

29 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

339.8K

Month over month-0.5%

Quarter over quarter+28.7%

Top sourceDirect (57.3%)

Traffic source mix

Direct

57.3%

Search

35.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 97.6K organic clicks / 225 paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+4,119

Ad budget per month

$161.4

Average search rank

42.4

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

69.7K

12-mo growth

+3.4%

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result

5 open jobs

Open jobs trend: +4%

Trend

2024-05-01 -> 2026-02-01

Open jobs growth

+4%

Biggest role change

—

Latest open role

Student Success and Career Analyst (Administrative Analyst/Specialist – Non-Exempt), Temporary

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 1.5 years.

Founder or CEO

Saved founder and CEO profiles.

Marcus Adéshima Penn, MD, CYT

Managing Director, SSU Center for Restorative Practices

Jessica Way

Managing Director of Entrepreneurial Activities Operations and Administration

Michael Spagna

President

Marketing team size

Shows saved marketing team size.

88

4% of the company • 30 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Chandra Holte, MBA, SPHR, SHRM-SCP

Associate Vice President for Human Resources

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 88.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.1 / 5

Work-life balance

4 / 5

Culture

3.7 / 5

Diversity & inclusion

3.8 / 5

Recommend to a friend

87%

Positive business outlook

64%

Funding

Shows saved funding data.

Total funding

$7.9M

Last raise

Grant

2 years ago

Funding details

Amount raised

$7.9M

Last round

Grant

Last fundraise

2 years ago

News

Shows saved company news.

Sonoma State University gets new leader after turbulent year of cuts

Nov 21, 2025 • Higher Ed Dive

Sonoma State University enrollment drops by 13% amid massive budget cuts

Nov 20, 2025 • ABC7 San Francisco

Michael Spagna named new Sonoma State president after turbulent year for university

Nov 19, 2025 • The Press Democrat

Marketing leadership

Shows saved marketing leaders.

Casey Kelly

Associate Director of Marketing, Digital Engagement, and Brand Strategy

Kerry Gilbert

Director of Marketing

5%

Social

1.6%

Paid referral

0.5%