Pure (YC S23) logo

Pure (YC S23)

Brand · Internet Marketplace Platforms

Company overview

Pure is building the future of rare coin and precious metal trading. We believe collectors and investors deserve financial infrastructure that matches the standards of modern markets. That is why we are creating a new kind of order book marketplace that brings transparency, efficiency, and trust to an industry still rooted in legacy systems.Started in 2023, Pure is one of the fastest growing marketplaces for tangible assets. We currently process over $45 million in transactions each month and are expanding rapidly. Our mission is to modernize an old industry by combining the reliability of traditional trading systems with the innovation of cutting-edge technology.
Founded in 2022
Beverly Hills, California, USA
9 employees

Salaries

Typical salary range

$4,000 – $7,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +28.6% year over year

Funding

Total funding

$15.6M

Last raise

$15.6M

Series Unknown, 8 months ago

Funding history

Nov 2025

Venture Round Pure · $15.6M

Jul 2023

Seed Round Pure

Audience

Monthly website visitors
82K
Month over month+30%
Quarter over quarter+36.2%
Top sourceDirect (89.6%)
Ad budget per month$0.0
Average search rank44.2
Traffic source mix
Direct
89.6%
Search
7.7%
Social
0.8%
Referral
0.5%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

639

12-mo growth

+85.8%

Monthly growth

+7.8%

Links