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Instrumentl

Brand

4.5

Salaries

Typical salary range

$70,000 – $85,000

/ yr

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People

Marketing leadership

Will Yang
Will Yang
Head of Growth & Marketing
At the company for 5 years 8 months

Headcount trend

Company growth over the last 12 months

Headcount +36% year over year

Funding

Total funding

$55M

Last raise

$55M

Private Equity, 11 months ago

Funding history

Apr 2025

Private Equity Round Instrumentl · $55M

Jan 2020

Venture Round Instrumentl

Aug 2017

Seed Round Instrumentl

Aug 2016

Seed Round Instrumentl

Apr 2016

Pre Seed Round Instrumentl

Audience

Monthly website visitors
289.9K
Month over month-9%
Quarter over quarter-13%
Top sourceSearch (47.2%)
Ad budget per month$18.6K
Average search rank37.6
Traffic source mix
Search
47.2%
Direct
47%
Referral
4.6%
Social
0.6%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

10.9K

12-mo growth

+66.1%

Monthly growth

+4.2%

News

Links

www.instrumentl.com/r/LinkedInLinkedInCrunchbaseX (Twitter)
Glassdoor