Company overview

At HUGO BOSS, we firmly believe that the passion and dedication of our employees is the essence for the successful execution of our “CLAIM 5 TOUCHDOWN” growth strategy. A strong commitment to empowering people and teams is therefore firmly anchored in “CLAIM 5 TOUCHDOWN”. In this context, our HUGO BOSS values — entrepreneurial spirit, personal ownership, team mentality, simplicity & quality, and youthful spirit — play a key role. They form the guiding principle for day-to-day cooperation and are intended to foster a spirit of mutual trust. The aim is to create an environment that enables all employees to develop their individual talents and thus directly contribute to the success of “CLAIM 5 TOUCHDOWN”. On top of that, HUGO BOSS intends to continue positioning itself as one of the most attractive employers in the fashion industry. This, in turn, should enable us to attract the best talents in the sector.
Founded in 1924
Metzingen, Baden-Württemberg, DEU
16K employees (1,562 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

34 open now

Headcount trend

Company growth over the last 12 months

Headcount +5% year over year

Funding

Total funding

$705M

Last raise

$705M

Post IPO Debt, 3 months ago

Funding history

Dec 2025

Post IPO Debt Hugo Boss · $705M

Oct 2022

Post IPO Equity Hugo Boss

Jun 2022

Post IPO Equity Hugo Boss

Jan 2021

Post IPO Equity Hugo Boss

Audience

Monthly website visitors
7M
Month over month-3.5%
Quarter over quarter+26.5%
Top sourceSearch (52.7%)
Ad budget per month$79.9K
Average search rank52.7
Traffic source mix
Search
52.7%
Direct
38.8%
Referral
4.2%
Social
2.2%
Paid referral
1.9%

LinkedIn followers

Follower count and growth

Total followers

692K

12-mo growth

+13.2%

Monthly growth

+1.6%

News

Links