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Heroes

Brand

4.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

We are world-class multi-brand developers combining operational excellence with customer-centricity to improve the lives of millions of families across the globe.We focus on brands with outstanding customer reviews and a proven track record of leading bestseller lists in high-growth niches.
Founded in 2020
London, England, GBR
183 employees (31 in marketing)
www.makeheroes.co
82% recommend to a friend
67% positive business outlook

People

Founders and leadership

Elena Zhuravleva
Elena Zhuravleva
Co-Founder
At the company for 8 years 9 months
Jeroen Kaatee
Jeroen Kaatee
Founder and Coach
At the company for 6 years 8 months

Marketing leadership

Daylan Samuels
Daylan Samuels
Talent Acquisition Lead
At the company for 1 year 10 months
Alexis Grill
Alexis Grill
Brand Manager
At the company for 6 years 9 months

Hiring contacts

Daylan Samuels
Daylan Samuels
Talent Acquisition Lead
At the company for 1 year 10 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$322M

Last raise

$57M

Series A, 4 years ago

Funding history

Feb 2022

Series A Heroes · $57M

Aug 2021

Debt Financing Heroes · $200M

Nov 2020

Venture Round Heroes · $65M

Audience

Monthly website visitors
5.9K
Month over month-27.1%
Quarter over quarter-54%
Top sourceDirect (54%)
Ad budget per month$0.0
Average search rank34.6
Traffic source mix
Direct
54%
Search
32%

News

Cadbury makes major change to Heroes with first of its kind product only at Tesco
Oct 27, 2025 • Manchester Evening News
Amazon Aggregators Continue To See The Money As Society Brands Secures $204M
Mar 9, 2022 • Crunchbase News
Big Money Rounds Flood Amazon Aggregator Space
Nov 17, 2021 • Crunchbase News

Links

www.makeheroes.coLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +7% year over year
Referral
6.8%
Social
6.1%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

17.1K

12-mo growth

+11.2%

Monthly growth

+0.6%

Salaries

Help build salary transparency at Heroes

Share your compensation anonymously to see full data.

Contribute

Open positions4 open marketing positions

Heroes logo

Senior CRM Executive

Heroes

Greater London, Kensington and Chelsea, UK (Hybrid)

£40K/yr - £45K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago
Heroes logo

Social Media Executive - 3 Month FTC

Heroes

London, UK (Hybrid)

In-houseContractIntern/new grad
3 months ago
Heroes logo

Digital Marketing & Ecommerce Executive

Heroes

London, UK (Hybrid)

In-houseMid level3+ years exp.
3 months ago
Heroes logo

CRM & Retention Manager

Heroes

London, UK (Hybrid)

In-houseFull-timeSenior level5+ years exp.
4 months ago

Heroes insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2020
Headquarters
London, England
Employees
51-200
7% growth last 12mo
Marketing team
31
17% of company
19 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 7% last 12 months · Mid-stage · Last funding 3+ years ago
Trend
2020-12-28 -> 2025-11-24
Headcount (12 months)
+7%
Last funding round
49 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.9K
Month over month-27.1%
Quarter over quarter-54%
Top sourceDirect (54%)
Traffic source mix
Direct
54%
Search
32%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
39 competitor sites
Search traffic: 1.7K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+6
Ad budget per month
$0.0
Average search rank
34.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

31
17% of the company • 19 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 31.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.1 / 5
Work-life balance
3.9 / 5
Culture
4 / 5
Diversity & inclusion
4.2 / 5
Recommend to a friend
82%
Positive business outlook
67%

Funding

Shows saved funding data.

Total funding
$322M
Last raise
Series A
4 years ago
Funding details
Amount raised
$322M
Last round
Series A
Last fundraise
4 years ago

News

Shows saved company news.

Cadbury makes major change to Heroes with first of its kind product only at Tesco
Oct 27, 2025 • Manchester Evening News
Amazon Aggregators Continue To See The Money As Society Brands Secures $204M
Mar 9, 2022 • Crunchbase News
Big Money Rounds Flood Amazon Aggregator Space
Nov 17, 2021 • Crunchbase News
6.8%
Social
6.1%
Paid referral
0.9%

Total followers

17.1K

12-mo growth

+11.2%

Monthly growth

+0.6%