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Heroes

Brand

4.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions3 open marketing positions

Heroes logo

Social Media Executive - 3 Month FTC

Heroes

London, UK (Hybrid)

In-houseContractIntern/new grad
3 months ago
Heroes logo

Digital Marketing & Ecommerce Executive

Heroes

London, UK (Hybrid)

In-houseMid level3+ years exp.
3 months ago
Heroes logo

CRM & Retention Manager

Heroes

London, UK (Hybrid)

In-houseFull-timeSenior level5+ years exp.
3 months ago

Company overview

We are world-class multi-brand developers combining operational excellence with customer-centricity to improve the lives of millions of families across the globe.We focus on brands with outstanding customer reviews and a proven track record of leading bestseller lists in high-growth niches.
Founded in 2020
London, England, GBR
183 employees (31 in marketing)
www.makeheroes.co
82% recommend to a friend
67% positive business outlook

People

Founders and leadership

Elena Zhuravleva
Elena Zhuravleva
Co-Founder
At the company for 8 years 8 months
Jeroen Kaatee
Jeroen Kaatee
Founder and Coach
At the company for 6 years 7 months

Marketing leadership

Daylan Samuels
Daylan Samuels
Talent Acquisition Lead
At the company for 1 year 9 months
Alexis Grill
Alexis Grill
Brand Manager
At the company for 6 years 8 months

Hiring contacts

Daylan Samuels
Daylan Samuels
Talent Acquisition Lead
At the company for 1 year 9 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$322M

Last raise

$57M

Series A, 4 years ago

Funding history

Feb 2022

Series A Heroes · $57M

Aug 2021

Debt Financing Heroes · $200M

Nov 2020

Venture Round Heroes · $65M

Audience

Monthly website visitors
5.9K
Month over month-27.1%
Quarter over quarter-54%
Top sourceDirect (54%)
Ad budget per month$0.0
Average search rank34.6
Traffic source mix
Direct
54%
Search
32%

News

Cadbury makes major change to Heroes with first of its kind product only at Tesco
Oct 27, 2025 • Manchester Evening News
Amazon Aggregators Continue To See The Money As Society Brands Secures $204M
Mar 9, 2022 • Crunchbase News
Big Money Rounds Flood Amazon Aggregator Space
Nov 17, 2021 • Crunchbase News

Links

www.makeheroes.coLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +7% year over year
Referral
6.8%
Social
6.1%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

17.1K

12-mo growth

+11.2%

Monthly growth

+0.6%

Salaries

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Heroes insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2020
Headquarters
London, England
Employees
51-200
7% growth last 12mo
Marketing team
31
17% of company
19 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 7% last 12 months · Mid-stage · Last funding 3+ years ago
Trend
2020-12-28 -> 2025-11-24
Headcount (12 months)
+7%
Last funding round
49 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.9K
Month over month-27.1%
Quarter over quarter-54%
Top sourceDirect (54%)
Traffic source mix
Direct
54%
Search
32%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
39 competitor sites
Search traffic: 1.7K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+6
Ad budget per month
$0.0
Average search rank
34.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

31
17% of the company • 19 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 31.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.1 / 5
Work-life balance
3.9 / 5
Culture
4 / 5
Diversity & inclusion
4.2 / 5
Recommend to a friend
82%
Positive business outlook
67%

Funding

Shows saved funding data.

Total funding
$322M
Last raise
Series A
4 years ago
Funding details
Amount raised
$322M
Last round
Series A
Last fundraise
4 years ago

News

Shows saved company news.

Cadbury makes major change to Heroes with first of its kind product only at Tesco
Oct 27, 2025 • Manchester Evening News
Amazon Aggregators Continue To See The Money As Society Brands Secures $204M
Mar 9, 2022 • Crunchbase News
Big Money Rounds Flood Amazon Aggregator Space
Nov 17, 2021 • Crunchbase News
6.8%
Social
6.1%
Paid referral
0.9%

Total followers

17.1K

12-mo growth

+11.2%

Monthly growth

+0.6%