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72 marketing jobs

Boden logo
3 months ago

Senior CRM Executive (Lifecycle)

Boden

London, UK (Hybrid)Full time
Lookers Motor Group Limited logo
3 months ago

Customer Lifecycle Manager

Lookers Motor Group Limited

Manchester, UK (Hybrid)Contract
Antler logo
3 months ago

CRM & Lifecycle Manager

Antler

London, UK (Hybrid)Full time
3 months ago

Senior CRM Executive (Lifecycle)

J.P. BODEN & CO. LIMITED

London, UK (Hybrid)Full time
INSIDE IDEAS GROUP LTD logo
3 months ago

Customer Lifecycle Marketing Manager

INSIDE IDEAS GROUP LTD

London, UK (Hybrid)Full time
OLIVER Agency logo
3 months ago

Customer Lifecycle Marketing Manager

OLIVER Agency

London, UK (Hybrid)Temporary
TeamViewer logo
3 months ago

Campaign Manager Lifecycle Marketing (all genders)

TeamViewer

London, UK (Hybrid)Full time
4 months ago

Lifecycle Marketing Specialist (6m Contract - Inside IR35)

PlayStation Global

London, UK (Hybrid)Contract£0K/day – £0K/day
Prime Video & Amazon MGM Studios logo
4 months ago

Lifecycle Marketing Manager, Prime Video International, O&O Marketing

Prime Video & Amazon MGM Studios

London, UK (On-site)Full time
Caddy Comps logo
4 months ago

CRM & Lifecycle Marketing Manager

Caddy Comps

Peterborough, UK (Hybrid)
Travelopia logo
4 months ago

Customer Lifecycle Manager (Hubspot)

Travelopia

London, UK (Hybrid)Full time£50K/yr – £60K/yr
Seatfrog logo
5 months ago

Lifecycle Growth Marketing Strategist

Seatfrog

UK (Remote)Full time£75K/yr – £85K/yr
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All Lifecycle Marketing roles in the UK

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All Lifecycle Marketing roles in the UK

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72 jobs
Boden logo

Senior CRM Executive (Lifecycle)

Boden

London, UK (Hybrid)

In-houseFull-timeSenior level
3 months ago
Lookers Motor Group Limited logo

Customer Lifecycle Manager

Lookers Motor Group Limited

Manchester, UK (Hybrid)

In-houseContractMid level3+ years exp.
3 months ago
Antler logo

CRM & Lifecycle Manager

Antler

London, UK (Hybrid)

In-houseFull-timeMid level
3 months ago

Senior CRM Executive (Lifecycle)

J.P. BODEN & CO. LIMITED

London, UK (Hybrid)

In-houseFull-timeSenior level
3 months ago
INSIDE IDEAS GROUP LTD logo

Customer Lifecycle Marketing Manager

INSIDE IDEAS GROUP LTD

London, UK (Hybrid)

AgencyFull-timeMid level
3 months ago
OLIVER Agency logo

Customer Lifecycle Marketing Manager

OLIVER Agency

London, UK (Hybrid)

AgencyTemporaryMid level
3 months ago
TeamViewer logo

Campaign Manager Lifecycle Marketing (all genders)

TeamViewer

London, UK (Hybrid)

In-houseFull-timeSenior level3+ years exp.
3 months ago

Lifecycle Marketing Specialist (6m Contract - Inside IR35)

PlayStation Global

London, UK (Hybrid)

£0K/day - £0K/dayIn-houseContractMid level3+ years exp.
4 months ago
Prime Video & Amazon MGM Studios logo

Lifecycle Marketing Manager, Prime Video International, O&O Marketing

Prime Video & Amazon MGM Studios

London, UK (On-site)

In-houseFull-timeSenior level
4 months ago
Caddy Comps logo

CRM & Lifecycle Marketing Manager

Caddy Comps

Peterborough, UK (Hybrid)

In-houseMid level3+ years exp.
4 months ago
Travelopia logo

Customer Lifecycle Manager (Hubspot)

Travelopia

London, UK (Hybrid)

£50K/yr - £60K/yrIn-houseFull-timeMid level4+ years exp.
4 months ago
Seatfrog logo

Lifecycle Growth Marketing Strategist

Seatfrog

UK (Remote)

£75K/yr - £85K/yrIn-houseFull-timeSenior level4+ years exp.
5 months ago
Previous1234
Boden logo
Boden

Senior CRM Executive (Lifecycle)

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Own lifecycle journeys across onboarding, engagement, retention, and reactivation, with a focus on delivering high‑quality campaigns, maintaining data integrity, and iterating based on insights.

  • Lifecycle delivery: end-to-end creation, QA, and iteration of campaigns in Ometria to meet agreed objectives.
  • Collaboration & briefs: align with Brand, Creative, and Insights to define triggers, audiences, and test hypotheses.
  • Measurement & optimization: monitor performance, flag underperformance, and feed learnings back into strategy.

Job Description

Own lifecycle journeys across onboarding, engagement, retention, and reactivation, with a focus on delivering high‑quality campaigns, maintaining data integrity, and iterating based on insights.

  • Deliver high‑impact lifecycle journeys that strengthen customer loyalty and improve experience across key moments — onboarding, engagement, retention, and reactivation.
  • Own and prioritise the weekly lifecycle build and optimisation schedule, balancing new journey development, BAU maintenance, and optimisation work in line with agreed priorities.
  • Build and QA lifecycle campaigns within Ometria to a high technical and brand standard, using approved templates, modular components, and best‑practice journey structures.
  • Partner with CRM Managers, Brand & Creative, and Insights teams during briefing to ensure lifecycle objectives, audiences, triggers, test hypotheses, and success metrics are clearly defined and accurately translated into journey logic and segmentation.
  • Maintain operational excellence across all lifecycle delivery, consistently achieving high QA pass rates, maintaining clear documentation and checklists, and reducing manual effort and risk through continuous process improvement.
  • Monitor live journey performance and campaign data health, proactively identifying underperformance, deliverability risks, or data issues and escalating with clear recommendations.
  • Produce weekly performance reports and analyse journey results against objectives, surfacing actionable insights, clear test outcomes, and optimisation opportunities, ensuring learnings feed back into future iterations and lifecycle strategy.
  • Support A/B testing setup across messaging, timing, cadence, and content, ensuring tests are correctly implemented, documented, and QA'd.
Boden logo

Boden

We’re all about happiness you can wear. Our story begins in 1991.Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool...which makes him cool.”Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.

Founded in 1991
GBR
898 employees (222 in marketing)
www.boden.co.uk

Marketing Team

Marketing Team Size
112 (12% of company)

Traffic Signals

Monthly Visitors
92.2K
Monthly Google Ads Budget
$125.4K
Traffic Source Mix
Search
43.3%
Direct
35.8%
Referral
13.8%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~898

Recent News

Boden is the queen of high-street knitwear this winter – these 5 pieces prove it
Oct 30, 2025 • Red magazine
This Boden knitted dress will flatter everyone – and it’s 25% off right now
Oct 29, 2025 • prima.co.uk
Wrap up: Boden’s chic and practical coats are your essential wardrobe update – and they’re on sale
Oct 27, 2025 • Good Housekeeping
Boden Black Friday 2025: What to expect, when sale starts and deals already live
Oct 23, 2025 • Manchester Evening News
Twice the style: Boden’s reversible borg gilet proves practical can be stylish
Oct 23, 2025 • Good Housekeeping
Kate Middleton-approved high street brand drops new winter collection
Oct 21, 2025 • The Independent
This stylish Boden mac is the perfect raincoat for drizzly autumn days
Oct 20, 2025 • prima.co.uk
Boden's 'flattering' £112 dress that gets shoppers compliments from strangers slashed by £67
Oct 16, 2025 • MyLondon
Claudia Winkleman's plaid trousers are designer, but you can buy an identical pair from Boden
Oct 16, 2025 • Good Housekeeping
This chic Boden midi dress looks good on everyone and will see you all the way through party season
Oct 15, 2025 • prima.co.uk
When it comes to wearing colour, this season's Boden collection has delivered the happiest of autumn looks
Oct 13, 2025 • Woman & Home
Sorry to my corduroy trousers - this silky style from Boden has just redefined my wardrobe
Oct 10, 2025 • Good Housekeeping
Kate Middleton's favourite Boden jumper gets a chic update for autumn - and it's 50% off
Oct 8, 2025 • Daily Mail
Boden’s chic new cardigan nails the argyle trend for autumn
Oct 8, 2025 • prima.co.uk
From leopard jackets to velvet dresses, Boden’s newest partywear collection is incredibly chic
Oct 2, 2025 • Good Housekeeping
Princess Kate's pink jumper is now half price in the Boden sale
Sep 25, 2025 • Daily Express
The chic Boden sale buys worth snapping up for autumn
Sep 23, 2025 • prima.co.uk
Johnnie Boden: ‘If making mistakes was a crime, I’d be locked up’
Sep 19, 2025 • The Times
£59 knocked off 'versatile' Boden waistcoat that 'gets compliments every time'
Sep 18, 2025 • MyLondon
Boden's 'beautiful' knitted dress shoppers plan to wear this Christmas
Sep 18, 2025 • Daily Express
Boden in the black on the back of catalogue re-introduction
Sep 17, 2025 • Home of Direct Commerce
Boden returns to profit
Sep 16, 2025 • Retail Bulletin
Boden swings back to profit, US now its key growth market - FashionNetwork
Sep 16, 2025 • FashionNetwork - The World's Fashion Business News
Boden back in profit after 'a tricky few years'
Sep 16, 2025 • TheIndustry.fashion
Boden returns to profitability
Sep 16, 2025 • Drapers
Boden bounces back into black
Sep 16, 2025 • The Times
Boden returns to profit as sales surge
Sep 16, 2025 • Retail Week
Kate Middleton's 'so soft' Boden cashmere top is still available to buy
Sep 15, 2025 • Cambridge News
Boden coat that will 'brighten the dullness of winter' is huge £162 off
Sep 13, 2025 • MyLondon
'I can forget about my feet when I wear these £59 off Boden trainers'
Sep 11, 2025 • MyLondon
There are 2,134 items in the Boden sale - this is the best seller
Sep 10, 2025 • MyLondon
Luxury Boden winter coats and jackets reduced by 70% in double discount sale that ends Sunday
Aug 29, 2025 • Manchester Evening News
Boden flash sale reduces every single dress, coat, jumper and top online until Sunday
Aug 27, 2025 • Manchester Evening News
Boden's 'flattering' paisley dress 'perfect for autumn' has a generous discount
Aug 25, 2025 • Daily Express
The Boden polka dot midi dress you'll want to wear everywhere
Aug 23, 2025 • prima.co.uk
Layer up in style – this Boden bow jumper is perfect for those first autumn breezes
Aug 22, 2025 • prima.co.uk
Ooh la la! Boden's new collection feels très Parisien – these 7 buys will help you nail French chic
Aug 20, 2025 • Red magazine
Boden's autumn collection has dropped, here are the key buys
Aug 15, 2025 • Woman & Home
British retailer Boden to open debut US store in Georgia this November
Aug 14, 2025 • fashionunited.uk
Boden drops 'smart but not fussy' day dress in trendy autumn hue by £52
Aug 14, 2025 • Manchester Evening News
Boden to open first US store in Georgia
Aug 13, 2025 • Drapers
British Retailer Boden Set to Open First U.S. Store in Georgia
Aug 12, 2025 • WWD
Cardigans reinvented! Boden’s 60s-inspired cardi is here to replace your summer jacket
Aug 11, 2025 • Good Housekeeping
Boden’s autumn collection is here! These 11 pieces will give your wardrobe an injection of joy
Aug 5, 2025 • Good Housekeeping
Boden coatigan reduced in clearance sale is a 'luxurious' way to smarten a pair of jeans
Jul 31, 2025 • Manchester Evening News
The Boden sale is now on, get up to 60% off these styles
Jul 31, 2025 • Woman & Home
Charlotte Hawkins’ exact Boden summer dress is 40% off
Jul 28, 2025 • Daily Express
GMB's Charlotte Hawkins wows in 'absolute perfection' Boden dress that's now 40% off
Jul 25, 2025 • The Mirror
Johnnie Boden: ‘My wife said if I didn’t start the clothing business she’d leave me’
Jul 25, 2025 • Financial Times
Charlotte Hawkins just wore a Boden sale dress that shows why we should be clashing colours
Jul 25, 2025 • Woman & Home
Lorraine wore the perfect summer dress from Boden - but it's almost gone!
Jul 25, 2025 • closeronline.co.uk
Lorraine Kelly looks chic in 'perfect summer dress' from Boden that fans are loving
Jul 22, 2025 • Daily Express
Boden shoppers save 50% on summer dress hailed as 'perfect' and 'flattering'
Jul 20, 2025 • Daily Express
I'm already excited for autumn thanks to this designer-looking trench coat I bought in the Boden sale
Jul 19, 2025 • Woman & Home
Boden's bestselling print now available on 'perfect for work' dress - and it's reduced
Jul 18, 2025 • Manchester Evening News
Boden summer dress that skims curves and covers upper arms is 'so good' shoppers 'buy all the colours'
Jul 17, 2025 • Wales Online
Boden's summer dress that 'hangs beautifully' slashed to £65 has shoppers begging for more colours
Jul 14, 2025 • Manchester Evening News
Cat Deeley wears dreamy Boden summer dress on This Morning
Jul 10, 2025 • Red magazine
Boden summer sale dress makes shoppers feel so 'beautiful and stylish' they want every colour
Jul 8, 2025 • Essex Live
10/10! Boden takes the crown for this year’s best summer dresses
Jul 8, 2025 • Good Housekeeping
Boden's 'flattering' £112 summer dress reduced to £45 that shoppers wear 'over and over again'
Jun 29, 2025 • MyLondon
Boden shoppers begging for more colours of 'flattering' dress 'selling like hot cakes' - now 50% off
Jun 26, 2025 • MyLondon
Boden launches 'biggest ever' 70% off summer sale reducing 1,400 dresses, coats, trousers and tops
Jun 16, 2025 • Manchester Evening News
I took these four vibrant Boden swimsuits on my holiday – and I've never felt more confident in swimwear
Jun 3, 2025 • Woman & Home
Happiness in Every Click: Boden’s Digital Evolution
May 29, 2025 • EPAM
Fisherman sandals are slated to be the it-shoe of the summer — here are 20 pairs that have our style editors hooked
May 8, 2025 • Business Insider
Kate Middleton and I have shopped this brand for years - this summer's collection is its best yet. Here's what I'm buying
May 2, 2025 • Woman & Home
Kate Middleton Laces Up Brown Suede See by Chloé Boots for Scotland Trip With Prince William
Apr 29, 2025 • Footwear News
I've got a wardrobe full of dresses but this is the Boden dress I'm wearing on repeat
Apr 20, 2025 • Woman & Home
I styled this Boden endlessly wearable summer dress five ways from brunch to wedding guest
Apr 7, 2025 • Essex Live
Boden chooses ZigZag as Global Returns Partner
Jan 13, 2025 • ChannelX
Boden partners with Peak for AI to help merchandisers make real-time margin and value decisions
Nov 27, 2024 • EIN Presswire
Boden targets Peak pricing with Manchester commerce AI specialist
Nov 27, 2024 • Prolific North
Starling Bank founder Anne Boden reportedly steps down from board to focus on new AI venture
Jul 16, 2024 • FinTech Futures
Starling founder Anne Boden swaps bank for new AI venture
Jul 14, 2024 • City A.M.
9 Boden Promo Codes for Your Chicest Summer Yet
Jun 20, 2023 • Glamour
Anne Boden, founder of UK’s Starling Bank, steps down as CEO
May 25, 2023 • TechCrunch
Starling CEO Anne Boden to step down this summer, amid record profits
May 25, 2023 • Sifted

Links

www.boden.co.ukLinkedInX (Twitter)Crunchbase