Own the end-to-end lifecycle strategy and roadmap for travel customers, turning data into actions that optimize acquisition, activation, retention, and value across channels.

• Lifecycle Strategy: Define and lead the lifecycle roadmap, with personalisation, segmentation, automation, and AI adoption.
• Cross-Functional Execution: Align initiatives with product, marketing, digital, and commercial plans to deliver a seamless customer journey.
• Data Activation: Translate data into actionable insights and drive test-and-learn programs across segmentation, modelling, and automation.
• Multi-Channel Engagement: Own the multi-channel contact strategy (email, SMS, web, paid social, journeys) to improve engagement and outcomes.
• Automation & Tech: Build scalable automation frameworks and partner with Creative to deliver compliant, on-brand communications.
• Lifecycle KPI & Reporting: Own lifecycle KPIs and deliver weekly, monthly, and annual performance updates.

Requirements

• 4+ years of experience leading complex, multi-channel lifecycle or CRM strategies within a consumer-focused environment.
• Strong analytical capability, including segmentation, modelling, and insight generation.
• Advanced CRM and marketing automation platform experience (HubSpot preferred).
• Experience within the travel sector.
• Strong stakeholder management and communication skills, with the ability to influence at senior level.
• Proven experience leading and developing high-performing teams.

Benefits

• Comprehensive health benefits
• Retirement savings plan with company contributions
• Generous paid time off allowance and birthday day off
• Flexible hybrid working schedules
• Parental leave and family-supportive policies
• Charity or volunteering time off
• Group-wide travel discounts