Lifecycle Marketing Manager (Leads & Reactivation)
ClassPass
Leeds, UK (Remote)
In-houseSenior level3+ years exp.
4 days ago
Customer Lifecycle Marketing Manager
London, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own end-to-end campaign delivery that creates differentiated, customer-first programs and drives measurable commercial impact.
- Campaign Delivery: manage ideation through in-channel execution with testing and optimization.
- Cross-Functional Collaboration: align with Marketing CoE, brand guidelines, and governance to ensure compliant, customer-focused communications.
- Performance & ROI: maximize ROAS and manage budgets, reporting on outcomes to stakeholders.
Job Description
Own end-to-end campaign delivery that creates differentiated, customer-first programs and drives measurable commercial impact.
- Campaign Delivery: manage ideation through in-channel execution with testing and optimization.
- Cross-Functional Collaboration: align with Marketing CoE, brand guidelines, and governance to ensure compliant, customer-focused communications.
- Performance & ROI: maximize ROAS and manage budgets, reporting on outcomes to stakeholders.
INSIDE IDEAS GROUP LTD
The Inside Ideas Group (IIG) – which includes leading in-housing company OLIVER, global content agency Adjust Your Set, experience and engineering company Dare and property marketing specialists Aylesworth Fleming – exists to transform brands’ business performance through the use of smarter solutions, delivered from the inside. IIG joined the world’s first brandtechTM group You & Mr Jones in 2019. You & Mr Jones holds majority stakes in five segments of the technology marketing sector: in-housing (OLIVER), data (55), consultancy (Blood/55), content creation and distribution (Mofilm, theAmplify, Gravity Road, Mobkoi) and has strategic investments in several leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Beeswax, and Gfycat.
Traffic Signals
Monthly Visitors
5.9K
Traffic Source Mix
Search
44%
Direct
44.1%
Referral
7.5%
Social
3.3%
Paid
1%
Headcount Trend
Current headcount: ~339
Marketing Team
Marketing Team Size
36 (11% of company)
