Responsibilities

• Format Briefing - Own the thumbnail-first brief for every commission — concept and working title agreed before a frame is shot, and structure designed to escalate viewer attention across the episode, so distribution insight shapes the content from day one, not after the edit.
• Gate Management - Agree CTR and AVD targets per format with the channel lead, feed the weekly gate review, and flag any format missing its gates for two consecutive weeks.
• Audience Cluster Research - Lead audience cluster definition for dormant and pre-launch channels — analytics, audience overlap and competitive mapping used to validate a format direction before it's ever briefed.
• Competitive & Format Intelligence - Track competitor formats and emerging category trends, translating findings into concrete format gaps and commissioning opportunities.
• Data Partnership - Work with the data team to shape the internal performance build, ensuring the format, episode and talent-level view actually supports commissioning decisions.
• Brand Fit Oversight - Monitor audience and comment sentiment on branded content, flagging any integration that risks trust before it's repeated or scaled.
• Live Format Iteration - Feed ongoing performance and retention analysis back into the briefs of formats already in production, so every live series keeps improving episode to episode.

Requirements

• Content strategy background - Proven experience in content strategy, commissioning or format development, ideally within YouTube, social video or digital publishing.
• Platform fluency - Strong understanding of YouTube performance metrics — AVD, CTR, retention curves — and how they translate into a production brief, not just a report.
• Research experience - Experience running or contributing to audience cluster research, competitive analysis or format gap identification.
• Data-first thinking - Comfortable working from data first — able to read a decay curve or a competitor set and turn it into a brief decision.
• Stakeholder management - Excellent stakeholder management and communication skills, briefing creative and data-driven audiences with equal clarity.
• Entrepreneurial mindset - A test-and-learn mentality, comfortable building and refining process in a fast-moving environment.

Benefits

• At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.
• LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.