WSL Football - Communications Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 6 weeks ago

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Job Summary

Own media relations, craft and execute integrated PR plans, and align with internal partners to raise and protect the WSL Football profile across UK media.

  • Media relations ownership: manage incoming requests, draft statements, brief out-of-hours coverage, and coordinate agency support.
  • Campaign orchestration: design and deliver integrated marcomms plans with cross-functional storytelling for WSL and WSL2 coverage.
  • Stakeholder and process rig: build trusted relationships with clubs, internal teams, and external partners to generate coverage and meet priorities.

Job Description

Responsibilities

  • Proactively promote and protect the reputation of WSL Football within the media.
  • Design, manage, co-ordinate and deliver integrated communications plans, PR campaigns and one-off stories.
  • Lead communications for BWSL and BWSL2 media days, the secondary competition and the Play-Off.
  • Play a central role within the integrated marcomms team to promote the league across owned and earned channels.
  • Expertly and effectively manage incoming media requests, drafting statements and briefing media.
  • Build effective and trusted relationships with the BWSL and BWSL2 club communications teams.
  • Develop and maintain trusted working relationships with key internal and external stakeholders.
  • Collaborate effectively and tell stories associated with internal departments, including Marketing, Content, Commercial, Broadcast, League & Performance Development and Operations to generate coverage and achieve joint organisational goals.
  • Produce media materials including press releases and briefing documents.
  • Provide regular out-of-hours media support for any urgent media enquiries.

Requirements

  • Extensive experience in media communications.
  • Proven track record in creating and delivering communications strategies.
  • Good media contacts book with a strong desire to grow it.
  • Excellent experience of dealing with a broad range of media.
  • Experience of delivering integrated marcomms and PR campaigns with excellent results.
  • Capable of managing communications issues.
  • Experience of working with senior executives and talent.
  • Operating within a multiple internal and external stakeholder environment.
  • Flexible approach to working hours.
  • Excellent verbal and non-verbal communication skills.

Preferred

  • Over five years' experience within Communications (high-level experience advantageous)
  • Experience of working with an agency.
  • Understanding of digital communications and other promotional new media platforms.
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The Football Association

Here at The FA we are responsible for overseeing, promoting and developing English football at all levels, from grassroots through to the professional game. We have big ambitions. Some of our objectives include ensuring that The Emirates FA cup remains the world’s premier cup competition, that Wembley Stadium and St. George’s Park continue to be world-class venues, and that success is achieved with each of our 24 national sides. The shared values, vision and pride of our people is central to our success. We are growing a team of highly skilled, passionate and hardworking individuals who are committed to the future of English football. We understand that diversity promotes innovation, and therefore we look for people who are great at what they do, no matter their background. Our work at The FA varies greatly and so do our career opportunities. If you are looking for a new and exciting challenge in a progressive organisation which is striving for excellence, please take a look at our current opportunities: http://www.thefa.com/about-football-association/careers/

Wembley, England, GBR
5.2K employees (400 in marketing)

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