Responsibilities

• Content Creation: Develop compelling, high-quality content at scale for social media platforms, including YouTube, Facebook, TikTok, Instagram, Twitter, and LinkedIn.
• Create a content strategy aligned with the company's marketing goals and target audience, ensuring consistency in tone, voice, and brand guidelines.
• Collaborate with the leadership team to brainstorm ideas and develop innovative content concepts, including visuals, videos, infographics, and written content.
• Social Media Management: Schedule and publish social media content across multiple platforms using social media management tools.
• Monitor and engage with followers, responding to comments, messages, and inquiries promptly and professionally.
• Stay up to date with the latest trends and best practices in social media marketing, implementing strategies to optimise reach, engagement, and brand awareness.
• Analytics and Reporting: Track and analyse social media performance metrics and provide regular reports to the leadership team.
• Identify areas for improvement and implement strategies to enhance social media presence and engagement.
• Monitor competitors' social media activities and industry trends to identify opportunities for content creation and brand differentiation.