Responsibilities

• Develops and implements trade marketing strategies and plans that support annual brand plans, new campaigns, innovations and initiatives for Gallo brands, aligns brand objectives with sales and customers.
• Collaborate with sales managers and distributor partners across region to align on customer programs. Ensures they align with brand strategies and are presented well in advance of customer deadlines.
• Ensures consumer and customer insights drive the plan, resulting in targeted execution.
• Leads the development and execution of in-store and online trade marketing initiatives for brand portfolio across Retail and On-Premise.
• Develops and executes consumer and customer experiential initiatives and promotional collaborations working with external agencies or distributors.
• Develop and optimizes POS creative, display tools and online content for customer initiatives to fit suit local needs.
• Uses a variety of data sources to analyze relevant business situations and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities.
• Observes trends in retail / on-premise, uses knowledge about consumers, competition and customers to support the creation of business solutions and provide ideas that inform brand strategy.
• Creates and makes presentations to customers as needed (i.e.: NPDs, campaigns and brand strategies and future initiatives).
• Observes and analyses new trends and competitive activities.

Requirements

• Bachelor’s degree plus 7 years of marketing, trade or sales experience within a major international FMCG company reflecting increasing levels of responsibility.
• Trade marketing experience.
• Strong track record in delivering successful trade marketing initiatives in the UK and European markets, in close cooperation with Sales / Distributors / customers.
• Experience in delivering trade marketing campaigns for RTD brands and / or on-premise channel.
• Strong digital skill set and experience in executing digital initiatives with key customers.
• Excellent negotiation and presentation skills.
• Customer-oriented, with strong project management and organization skills.
• Commercially adept, experience in budget/P&L management.
• Computer skill requirements include: Advance MS Word and PowerPoint; intermediate MS Excel and database; strong in IRI/Circana/Nielsen and UK retailer databases.