Responsibilities

• Strategy & Channel Management: Cross-functional coordination: Manage the central email calendar in partnership with Integrated Campaign, Event and Product Marketing Managers. You will help them translate their goals into effective email journeys while ensuring a consistent experience for our subscribers.
• Role-Based Segmentation: Move our strategy from broad sends to role-specific messaging. You will own the logic for how we map our content to distinct target buyer segments.
• Proactive Content Leveraging: Actively audit our library of existing content (blogs, whitepapers, webinars) to fill gaps in the email calendar. You will suggest and execute ad-hoc sends based on which personas need engagement and which content is performing well.
• Performance Optimization: Use A/B testing and data analysis to improve engagement and pipeline contribution. Translate channel results into actionable recommendations for the broader marketing team.
• Email Strategy & Performance Ownership: Performance Monitoring & Optimization: Actively monitor email campaign results (opens, clicks, conversions, unsubscribes) on a daily and weekly basis, providing clear, concise reports and actionable insights to the Demand Generation team.
• Strategic Improvement: Proactively suggest and implement A/B tests and optimizations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
• Pipeline & Revenue Focus: Strategically utilize email marketing to drive pipeline growth, nurture leads, and maximize the number of qualified meetings, opportunities, and pipeline contribution from the email channel.
• Conversion Tracking & Attribution: Work with the rest of the demand team on attribution, to ensure we capture signals for the correct channels, and campaigns.
• Campaign Execution & Operations: Email Campaign Execution: Be the primary builder, tester, and launcher of all email sends and complex email nurture workflows within our Marketing Automation Platform (HubSpot), and flows for existing contacts (Clari.)
• Database Management: Own the strategy for lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.