TCG Content & Campaign Manager

London, UK (Hybrid)

£54K/yr – £97K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own content strategy and execution for online Pokémon TCG shops, coordinating asset creation, copy, and calendars across Marketing, Localization, and Design, while managing retailer relationships and brand moments.

  • Define and optimize the online shopper journey
  • Lead content calendars, assets, and copy for major launches

Job Description

Responsibilities

  • Understand the online shopper journey of Pokémon TCG products
  • Establish detailed specifications of content needs for online retailers in line with best practices.
  • Drive discussions with internal teams (Marketing, Localization, Design) to create and optimize content (assets & copy) adapted to e-Commerce.
  • Create an online content calendar to plan assets and copy of the whole TCG line-up to ensure a timely delivery in line with company launches and key events.
  • Upload content and create product pages within required deadlines.
  • Create best-in-class digital shops in shops and track key metrics for continuous improvement.
  • Execute Cross-Regional Brand Moments on digital shops, in line with Pokémon launches and retailers’ key events.
  • Maintain relationships with online retailers to ensure their merchandising needs are met.
  • Budget, plan and execute sponsored and DSP campaigns with the support of our dedicated agency.

Requirements

  • Five (5) to seven (7) years of professional experience with at least three (3) years of experience in e-Commerce working as a content manager and digital ads manager with emphasis on optimizing the online shopper journey.
  • Experience with Amazon back-end portal (Vendor Central) or similar platform.
  • Proficiency in Microsoft Office Suite.
  • Intermediate level in Photoshop required - Ability to reformat, amend, edit, and create basic graphics.
  • Fluent in English both written and spoken.
  • Strong project management, organizational, and problem solving/troubleshooting skills
  • Team player, willing to support and enhance the activities of other members of the team and wider business.
  • Proficiency with CSS and HTML preferred, but not essential.
  • Fluent in Arabic is a plus.
  • Basic level in Illustrator preferred - Ability to create basic documents, use shapes, and utilize selection and drawing tools.

Preferred

  • Proficiency with CSS and HTML preferred, but not essential.
  • Fluent in Arabic is a plus.
  • Basic level in Illustrator preferred - Ability to create basic documents, use shapes, and utilize selection and drawing tools.

Benefits

  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
The Pokémon Company International logo

The Pokémon Company International

Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996. For more information, visit https://corporate.pokemon.com/en-us/

Founded in 1996
Bellevue, Washington, USA
2K employees (569 in marketing)

Traffic Signals

Monthly Visitors
13.6M
Traffic Source Mix
Search
75.3%
Direct
21.5%
Referral
1.9%
Social
1.1%
Paid
0.1%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
375 (18% of company)
Median Career Experience
14 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

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