Responsibilities

• Shout about our games. Hoomanz! and the rest of our slate don't market themselves. You'll own the beats: launch campaigns, community hype, platform features, creator collabs, TikToks that don't feel like a brand made them. You understand that marketing a Roblox world is nothing like marketing a B2B service, and you're fluent in both.
• Shout about the studio. Clients hire studios they've heard of. You'll build Koffeecup's reputation across the industry: the work, the culture, the wins, the weird experiments. Case studies, showreels, event presence, LinkedIn that people actually read.
• Make the content yourself. This is a hands-on role. You write, you cut video, you brief artists, you post, you reply. Community management is yours too — the Discord, the comments, the players. If your instinct is to commission an agency, this isn't your job. If your instinct is to grab a camera and film the team playtesting at 6pm, it is.
• Think in strategy, execute in content. You'll partner with the CEO and CCO on where we point the cannon, then load it and fire it yourself. Big-picture roadmaps with clear priorities and success measures, backed by daily output.
• Prove it works. Track performance across channels, share what's landing and what's not, keep the pipeline and reporting honest. Gut feel gets you started; data keeps you employed.
• Camera-on presence: clarity and inclusion when we work across studios (London, SF, Bordeaux). You show up.
• Proactive ownership: you spot the opportunity and take it before anyone asks. No passengers.
• High-craft storytelling: everything you put out makes us look as good as the work is.

Requirements

• We don't care how many years you've done this. We care what you've made. Marketing for games, creator platforms, or something adjacent that made you fast and scrappy — studio or platform experience is a big plus.
• You know the UGC world: Roblox, Fortnite Creative, Horizon. You know what a good launch beat looks like and how those communities actually behave.
• A maker. Show us content you personally created that performed. Followers you grew. A campaign you ran end to end with your own hands.
• Strategic enough to sit with a CEO and argue about positioning; scrappy enough to ship three posts before lunch.
• A storyteller in flawless English who can turn "we built a mixed-reality gunslinging game" into something people share.
• Calm under pressure, allergic to being a passenger, and genuinely fired up by the idea that the studio's voice is yours to build.